SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. But no industry can stay static, lest they get passed up by the next big thing. 2012’s Lesson from New Relic.

Growth 115

Growth Product GTM X-functional 115

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 100

Product Sell Pitch X-functional 100

Sales Hacker

JANUARY 7, 2025

But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. It helps me and the team be so much more productive. I dont know how I didnt start on Superhuman sooner. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline?

GTM 117

GTM Sell Customers Cold Call 117

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority. Processing.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. We start by asking you what your goal is: Collecting emails? Selling your product? Create Follow-Up Funnels. Here at ClickFunnels, we are big believers in following up. Hosting a webinar?

Gaming 239

Gaming Commission Sales X-functional 239

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Popular products”, “Customers who bought this also bought…”, etc.).

UX 115

UX Technique Conversion Product 115

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Follow up regularly. As it usually does.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

ConversionXL

JULY 28, 2020

Instead of yelling at smokers to “clean up your butts,” the bins implied the desired behavior in an easy and fun way. In other words: Behavior = motivation x ability x prompt. Paternalism : Attempts to guide people to perform a specific action, behave a certain way, or choose a product in line with their own good.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Partners in Excellence

APRIL 1, 2024

Where we may be higher priced, we tend to outline the capabilities we have relative to the competition. “We offer 15 functions to the competitor’s 10 functions, yet our price is only 10% greater. But the customer incurs more “cost,” than just what they pay for our product.

Price 139

Price X-functional Presentation Represent 139

Salesforce

OCTOBER 29, 2024

Deprecation meant our CSM would no longer be supported, opening us up to potential vulnerabilities. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority. Implementation. We asked if that was possible.

Service 69

Service Customers X-functional Pharmaceutical 69

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 76

GTM X-functional Start-ups Campaign 76

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Product 78

Product X-functional Objectives and Key Results Engineering 78

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. Some companies go really hard,” he shares. You still have to pay the bills.

Go To Market 97

Go To Market Growth GTM X-functional 97

Highspot

MAY 16, 2019

The answer lies in using the right tools and strategies to improve sales productivity. In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. How do you guide your sales team to achieve better results? Sales Enablement Tools.

Product 81

Product X-functional Lead generation Sales 81

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How easy is it to implement your product? Paul Mander currently leads all of go-to-market for B2B at Optery.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

SaaStr

FEBRUARY 25, 2021

The Evangelist is someone that is generally very smart and passionate about your product (already understands it in the first meeting) and is very customer-centric. The Evangelist can immediately go out and just start selling your product to anyone they can get a meeting with, and can chat the ear off any in-bound prospects.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

SaaStr

DECEMBER 28, 2022

Bring up your objections, respectfully. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Because they ended up really knowing their market. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. How enterprise teams are already deploying autonomous agents in production. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. I think I got to start by maybe putting you on the spot a little bit.

GTM 69

GTM X-functional Start-ups Relationship building 69

Search Engine Land

APRIL 7, 2023

where it’s relatively weak (and a simple Excel function would work better). The training data for ChatGPT goes up to late 2021, and it’s unable to access the live web. It’s built to be a general-purpose AI chat product, not a “point solution.” Who is it for? Bing AI Chat What is Bing AI Chat?

X-functional 113

X-functional Engineering Conversion Product 113

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

B2B 130

B2B X-functional Pharmaceutical B2C 130

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach.

Government 126

Government X-functional Angle B2B 126

SaaStr

APRIL 2, 2023

I wrote up a document of what I expect from our leaders, in extreme detail. Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get.

X-functional 132

X-functional Clients Growth Start-ups 132

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Gaming Entertainment B2B 115

Martech

MARCH 1, 2022

You know, that landscape with more than 8,000 products. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Emergent channels, as well as changes and fragmentation in customer behavior, serve as catalysts for new product categories and products.

X-functional 103

X-functional Hospitality Technology Technology 103

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 119

X-functional Customer Relationship Management CRM Relationship Management 119

SaaStr

FEBRUARY 14, 2021

A customer base made up of Very Small Businesses and individual business purchasers in slightly larger companies. And competition thus ends up being even fiercer. Why not just build a wonderful product and let them all sign up on their own? The key is a combination of (x) churn and (y) value.

Service 105

Service X-functional Start-ups Up-sell 105

SaaStr

FEBRUARY 11, 2021

It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

X-functional 145

X-functional Quota Sales Up-sell 145

Search Engine Land

SEPTEMBER 26, 2023

self.output_layer = Linear(d_model, vocab_size) def forward(self, x): # Convert words to vectors, as above x = self.embedding(x) # Add position information, as above x = self.positional_encoding(x) # Pass through each transformer layer # What this is : Sending our data through each floor of our multi-story building. #

X-functional 103

X-functional Networking Gaming Represent 103

Sales Hacker

SEPTEMBER 22, 2023

Turning a free sign-up into an enterprise logo involves a multi-step process that requires careful planning, design, and execution. Set the right product limitations for your free account. Set the right product limitations for your free account. Subscribe for free to receive new posts and support my work.

GTM 121

GTM X-functional Inside sales User Experience 121

SaaStr

FEBRUARY 15, 2020

I know it’s teamwork in a start-up. In a start-up, the VP Sales has to also be aligned to costs, not just revenue. I.e., guarantee me my full bonus for 6+ months until I’ve built up a big enough pipeline to close enough revenue to hit my number. no guaranteed bonus for X months until you scale). It’s tough.

X-functional 142

X-functional Quota Teamwork Sales 142

Heinz Marketing

NOVEMBER 16, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on ABM orchestration and live chat. Without further ado…. – you get the idea.

B2B 122

B2B X-functional SQL UX 122

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 96

X-functional Retail Engineering Follow-up 96

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 108

X-functional Strategize B2B Territory 108

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. This enables you to follow up with others while the discussion is fresh in their minds. Dig deeper: SEO product manager vs. SEO manager: What’s the difference?

X-functional 115

X-functional Territory Launch Follow-up 115

Salesforce

OCTOBER 26, 2021

To ensure predictable growth that offered customers digital-first, low-cost entry to products and services, businesses rolled out subscriptions. We started moving away from tracking net-new activity and thinking about a longer revenue cycle.” sign up now. At the same time, economic strains demanded new revenue streams.

X-functional 98

X-functional Sales Growth Contract 98