Iannarino

FEBRUARY 18, 2022

In the chapter on Accountability, I wrote that you sell "outcomes," making the case that your prospective client isn't interested in your product or your service. Your clients would love to produce the outcome without buying your product or solution! Instead, they want to reach an outcome, one that would improve their results.

Strategize 289

Strategize Sell Clients Prospecting 289

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 108

GTM Product Cross-sell Profit margin 108

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 101

GTM Product Strategize Drivers/motivators 101

Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Automation is one key advantage of AI-powered tools.

Product 88

Product E-commerce CRM A/B testing 88

Veloxy

JANUARY 2, 2024

Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. So, if your team has been wondering ‘how can we improve sales force productivity’, you’re in the right place. Get Your Free Ebook What Is Sales Productivity?

Product 246

Product Territory Objectives and Key Results Sales 246

Iannarino

MARCH 6, 2025

We recognize that our prospective clients are trying to make a rare, strategic, decision they need to get right on their first attempt. We believe that the modern salesperson is a strategic partner, guiding their clients to the best decision-not pitching a product or service. cta_one]]

Strategize 174

Strategize Pitch Clients B2B 174

Veloxy

JUNE 20, 2024

Did you know that using mobile CRM apps can boost sales productivity by 14.6% ? When choosing a mobile CRM app, several key features can make a significant difference in your sales team’s productivity and efficiency. This mobility ensures that your sales team can stay productive, whether they’re in the office or on the go.

CRM 246

CRM Product Sales Pipeline 246

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Having a product is not enough. Create a Sales Funnel for Your Product Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page Tap Into Other People’s Audiences Build Traffic-Generating Assets Never Stop Optimizing!

Campaign 256

Campaign Product Niche Promote 256

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Many make this shift reactively rather than strategically. Product & engineering trade-offs: PLG requires simplicity, while enterprise customers demand customization.

Growth 79

Growth GTM Product Government 79

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 124

Strategize User Experience High impact Construction 124

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. However, they do so without identifying the real bottlenecks in content production or thinking through a cohesive plan for how content drives engagement, leads or conversions. Where are the bottlenecks?

Profit margin 124

Profit margin Objectives and Key Results Strategize Legal 124

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By

Growth 116

Growth Entertainment Sports Strategize 116

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. Higher win rate due to known customer behavior and product usage patterns. Usage patterns and engagement scores by segments.

Growth 133

Growth GTM B2B Strategize 133

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures.

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Cerebral Selling

FEBRUARY 23, 2025

product-centric) messaging. Most sales reps start with product or process-focused questions like What are you doing today? But the truth is customers dont wake up thinking about products or processes. ” until you get to a critical and strategic business problem Follow up with the next question, How do you know?

Customers 130

Customers Objection handling Strategize Negotiate 130

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. Anyone can run the numbers.

X-functional 127

X-functional Strategize Quota Pipeline 127

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. It’s a give-and-take: you provide the customer with regular tips and information about your product and service.

A/B testing 132

A/B testing Strategic planning Campaign Strategize 132

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI. Post-PIA survey results determining client satisfaction with the tool.

Clients 125

Clients Strategize Launch Technology 125

Sales Hacker

OCTOBER 25, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Rethinking SEO: Build Products, Not Just Content When people hear the word “content,” they often think of the typical forms like blog posts or articles. SEO is no longer just a marketing tactic – it’s a product strategy.

Product 65

Product GTM Niche Growth 65

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Partners in Excellence

JANUARY 7, 2025

.” The CRO intervened, “I appreciate you trying to educate us about your product. What should we be looking at to improve our people’s ability to better engage our strategic accounts, expanding our footprint within those accounts, and becoming more of a strategic partner to those accounts.

Process 127

Process Strategize Clients Technology 127

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Focus on Production Use Cases The key metric isn’t initial adoption – it’s production deployment.

Growth 111

Growth Strategic partnership Contract GTM 111

Martech

SEPTEMBER 26, 2024

In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated. They also require information from various internal stakeholders, such as: The product team for product launches. You must be honest with your agency regarding company news, product developments and more.

Territory 128

Territory Contact Pitch Cross-sell 128

SaaStr

FEBRUARY 8, 2025

You need: Clear TCO calculations Sophisticated value tracking mechanisms Executive-ready dashboards Business case frameworks that stand up to CFO scrutiny Product-Led Success: The Next Frontier The panel emphasized a crucial point that many miss: your product itself is actually your biggest lever for customer success.

Customers 109

Customers Government Contract Strategize 109

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Urgency through scarcity This can drive demand by making products or services appear more desirable.

Drivers/motivators 120

Drivers/motivators Technique Price Trust 120

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

SaaStr

MARCH 25, 2025

This wasn’t just generous – it was strategic. Think in Flywheels : Your product should create data that makes your AI better, which makes your product more valuable. Build Natural Virality : The best viral loops aren’t forced – they’re built into the core product experience. did the opposite.

Meeting 96

Meeting Price Strategize Growth 96

Veloxy

JANUARY 7, 2025

Whereas selling a product takes center stage, it is in providing solutions that makes decisions both accelerated. They provide your prospects with evidence of your products value, alleviating their fears. These technologies enable your sales reps to spend more time on strategic initiatives. Reserve Time on My Calendar 7.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JULY 30, 2024

Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Or will you take on creative marketing production (i.e., It’s table stakes for project management metrics to focus on “what” you deliver (e.g.,

Profit margin 114

Profit margin Niche Strategize Clients 114

Iannarino

FEBRUARY 13, 2024

Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.

Strategize 276

Strategize Sales Sell Product 276

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. At this stage, startups face significant uncertainty.

Price 111

Price E-commerce Cross-sell Profit margin 111

Martech

NOVEMBER 11, 2024

Here’s an in-depth look at each role, highlighting how each function contributes to making strategic blueprints real-world successes. Key contributions: Managing day-to-day web content production to align with marketing objectives. Key contributions: Designing operational workflows that increase productivity. Processing.

A/B testing 109

A/B testing UX CRM Strategize 109

Martech

OCTOBER 2, 2024

Guide strategic decision-making. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. This is where predictive analytics comes into play.

Strategic planning 91

Strategic planning Campaign Strategize Launch 91