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8 questions to ask your new PPC clients

Search Engine Land

Who is your target audience? Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to.

Clients 80
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A co-pilot approach to genAI (with prompt examples)

Martech

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. His humility. His authenticity.

Angle 124
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Your Guide to Sales and Marketing Alignment

Heinz Marketing

A key benefit of sales and marketing alignment is improved communication of important data and insight across teams and functions throughout the organization. A couple of weeks ago I wrote about sales and marketing alignment and strategies for successful alignment. Sometimes the information gets lost at this stage.

Campaign 124
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5 Effective Tips to Better Define and Message Your Target Audience

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Defining a target audience is a crucial step in any marketing campaign. In this blog post, we will explore five practical tips that can help marketing teams better define their target audience and develop messaging that resonates.

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36 Account-Based Marketing Stats to Know in 2020

Hubspot

As marketers, we've become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. 36 Account-Based Marketing Stats to Know in 2020. Only 28% of salespeople said marketing was their best source of leads ( HubSpot ).

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. In addition to immediate perks, product sampling and demonstrations may strengthen brand loyalty.

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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

Marketing automation is shown to increase sales productivity by a staggering 14.5%. Marketing automation specifically applies automation to managing marketing tasks. Marketing automation specifically focuses on curating a personalized and seamless experience for the customer so that they come back to you again and again.