Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Here’s why it matters and how it can be done.

GTM 101

GTM Product Strategize Drivers/motivators 101

SaaStr

MARCH 6, 2025

The Top 10 Product Leadership Lessons from Plaid’s and Brex’s Presidents Product leaders often ask me what it takes to build successful products in the age of AI, especially in fintech where the stakes are incredibly high.

Product 89

Product Finance Trust User Experience 89

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 108

GTM Product Cross-sell Profit margin 108

Salesforce

AUGUST 15, 2024

And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. And there’s a tool for almost everything you can think of — from project management and productivity to data analytics and accounting. Automation is one key advantage of AI-powered tools.

Product 79

Product E-commerce CRM A/B testing 79

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 233

Sales Technology Technology Conversion 233

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 125

Consult Technology Technology Represent 125

Martech

OCTOBER 23, 2024

The number of new product releases in the martech sector slowed in Q3 2024, while investment shrunk and M&A activity increased. New product announcements decrease in Q3 2024 CabinetM saw a slight downturn in ne product announcements since last quarter with the number dropping to 72 in Q3 2024. billion in Q2 2024 to $1.5

Product 111

Product Process Technology Technology 111

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

E-commerce 118

E-commerce Legal Pharmaceutical Trust 118

Cerebral Selling

DECEMBER 5, 2024

“We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Martech

JULY 29, 2024

Unlike other recently hyped technologies (e.g., What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? the metaverse ), greater AI investments have real and near-immediate potential to provide ROI.

Technology 137

Technology Technology Education Follow-up 137

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Manufacturing 124

Manufacturing Assembly Line Technology Technology 124

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 108

Government Technology Technology B2C 108

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

Clients 125

Clients Strategize Launch Technology 125

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 114

B2B Contract Consult Price 114

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge. Processing.

Objectives and Key Results 117

Objectives and Key Results Strategize Technology Technology 117

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customers 110

Customers A/B testing B2C Cross-sell 110

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. Smart home technology is just what homeowners are looking for. This enables more precise audience targeting, and helps marketing teams bring products to market faster.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. What are other technology options? Digital asset management (DAM) and content management systems (CMS) are two essential components of a marketing technology stack, especially for a high-end jewelry brand like ours. I am trained with MarTech content.

Objectives and Key Results 113

Objectives and Key Results Customer Relationship Management CRM Technology 113

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Shoppable products. Scanning ads.

Technology 108

Technology Technology Networking Launch 108

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Launch 111

Launch Pitch Represent B2B 111

Search Engine Land

JULY 23, 2024

Technical knowledge is still required with AI-assisted, on-page SEO tasks like generating product descriptions or alt text at scale. Dig deeper: 6 guiding principles to leverage AI for SEO content production Get the newsletter search marketers rely on. Like any technology, AI has limitations within its current form. Processing.

Non-Profits 108

Non-Profits Technology Technology Government 108

Martech

DECEMBER 6, 2024

Martech practitioners operate at the intersection of marketing and technology. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team.

Technology 108

Technology Technology Legal Contract 108

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 122

Manufacturing Legal Trust Retail 122

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. Who should attend?

Technology 109

Technology Technology Campaign Product 109

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Territory 111

Territory Transportation Electricity Government 111

Martech

SEPTEMBER 10, 2024

As the organization activates segments, there may be unplanned challenges due to gaps in products, prices or sales channels. This improves market segmentations, enables better-targeted marketing and informs product development decisions. Use these technologies to understand your market, spot emerging trends and anticipate changes.

Technology 112

Technology Technology Price Campaign 112

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Meeting 131

Meeting Objectives and Key Results Sports Follow-up 131

Sales Pop!

DECEMBER 10, 2024

Most notably, though modern technology is especially beneficial for streamlining various workflows, using it in sales can strain the eyes. Establishing workflows that allow for a healthy work-life balance and creating two-way avenues of communication to gather employee feedback and alleviate heavy task loads are great ways to start.

Angle 206

Angle Education Negotiate Sales 206

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Growth 116

Growth Entertainment Sports Strategize 116