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Product Differentiation and What it Means for Your Brand

Hubspot

Post-sale support. This can put a burden on research and development teams, product manufacturers, and even your profit margins. Depending on the type of strategy you choose, there are specific areas where you can differentiate your product. Reliability. Brand image. Marketing and promotion. Distribution channels.

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Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right

Sales Hacker

Sales enablement should be a consistent component of the sales interview process. A sales organization needs the right number of top talent to consistently meet targets, grow revenues, and remain competitive. Too many sellers on the floor can impact profit margins while an insufficient number can retard growth.