article thumbnail

The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

Knowing your CAC will help you with: Determining your actual profit margins. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. And that’s where product onboarding comes in, and really UX in general. Optimizing customer lifetime value. Calculating your CAC.

article thumbnail

How to structure people operations to scale SEO success

Search Engine Land

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. These should include technology, profit margin, sales, and CS costs. Designer : Creates images for content and wireframes for pages that need specific custom designs. Done Editor 5 0 €65.00 €0.00

CTR 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Don''t they alter our emotions in one way or another? "We And something as simple as your website copy or design can influence visitors'' behavior.

article thumbnail

The Advanced Guide to Holiday Testing

ConversionXL

A decrease in profit margin due to discounts and promotions. Can this data be used to make smarter design / UX decisions year-round? When the holidays season rolls around, you can also count on… An increase in cart abandonment due to an increase in unqualified leads. An increased bounce rate. How to Run Holiday Tests.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 115
article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even.

Customers 105