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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 107
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Is it time to rethink your Google Ads strategy?

Search Engine Land

For many B2C retailers, this approach works well. The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., But the company had changed.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. It’s also common to target different regions within the same country to optimize shop visits.

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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

Retail 115
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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. This year’s Prime Day brought some much-needed relief to brands and retailers as online sales slow.

Retail 98
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The Ultimate Guide to Field Sales Success in 2022

Veloxy

Sales managers typically assign field salespeople to specific territories, such as cities and states. Others include jobs that require consistent travel and hotel stays, a remote or regional office, and sometimes technical skills such as engineering. Regional Sales Director. Of course it would!

Territory 244