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The 5 Biggest Email Marketing Fails and How to Avoid Them

Sales Pop!

Despite the fact that personalization testing differs amongst email services, this step shouldn’t be skipped. Email automation without proper checks was likely to blame for the issue in the Adidas marathon promotion. Broken personalization occurs frequently, but the best part is that you can take action to prevent it.

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7 Schools That Are Totally Rocking Their LinkedIn University Pages

Hubspot

These posts are geared toward current students, and promoting on-campus activities and school spirit. They highlight five points of what the school prides itself on, including leadership education, access via several campuses, counseling services, a vast network of alumni, and the dedication of their staff members.

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The 9 Immutable Rules of Engagement in #SocialSelling [with INFOGRAPHIC]

Closing Bigger

Thanks for the share, how are things in Austin Texas?” If you make promises, promote your values and strong character on the internet and then don’t deliver or even worse – make false claims – don’t be surprised when it ends up on the internet. This doesn’t mean you can’t make mistakes or have to have a perfect product or service.

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How Technology Can Improve Energy & Utility Customer Satisfaction

Salesforce

Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. They need the ability to report outages and issues to a service agent and get support or have a field technician fix the problem remotely. In-person service calls should be scheduled only when the problem calls for it.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. What other offers are they promoting? Some people confuse affiliate marketing with referral marketing.

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5 Dreamforce Sessions Data Leaders Don’t Want to Miss

Salesforce

From how we work and innovate to the products and services we create for our customers. You’ll learn actionable steps to lay the foundation for a thriving data culture in your business — just as the Texas Rangers baseball organization did. Reimagining Analytics for the AI Era AI is changing everything.

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Introducing Sales Hacker’s New Community Leaders

Sales Hacker

Joe is an experienced Lead Development Manager with a long history in the information technology and services industry. Lindsay is a Senior Business Development Executive at Gartner, where she works with CHRO’s and Heads of HR to utilize Gartner’s HR research and advisory services to solve their organization’s most pressing problems.

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