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6 tips for creating a winning email marketing calendar

Martech

Optimize your timing When it comes to your calendar, the further ahead you plan, the better. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. It’s not just a schedule – it’s a roadmap to success.

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. A simple post-purchase email, a request for a review, or a well-timed promotion can go a long way in nurturing those new relationships.

Campaign 112
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Everything You Know About Trade Promotion Management Is Wrong

Salesforce

Consumer goods is a $2 trillion global industry, and back of the napkin math tells us about 20% of the revenue ($400 billion) is spent on promotions. Get a head start on modern trade promotion management. The era of traditional trade promotion management is over. Evolve trade promotion management to omnichannel.

Promote 98
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How to build lasting relationships with SEO clients

Search Engine Land

This stability fosters trust and allows for more comprehensive, strategic planning. If you work in-house, satisfied clients can also help you get promoted. It shows that you’re not just interested in short-term wins but are dedicated to helping them achieve sustainable growth. Ensure transparency in your pricing model.

Clients 82
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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

Focus on sustainable growth strategies As applications grow more complex, achieving long-term scalability requires strategic planning. Cultivate a culture of feedback : Promote open dialogue between development teams and stakeholders. This ongoing education will build a growth mindset and keep your team sharp.

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How To Elevate Your Business With Video Marketing

Sales Pop!

Promote Your Videos Creating exceptional videos is only half the battle. To maximize their impact and reach a wider audience, you need to promote them through various channels. Remember, success in video marketing requires a combination of creativity, strategic planning, and continuous analysis.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. How do you promote your email successes throughout the company?