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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

Campaign 112
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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Optimize your timing When it comes to your calendar, the further ahead you plan, the better. Remember, you don’t want to dilute any promotions.

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How to build lasting relationships with SEO clients

Search Engine Land

This stability fosters trust and allows for more comprehensive, strategic planning. If you work in-house, satisfied clients can also help you get promoted. It shows that you’re not just interested in short-term wins but are dedicated to helping them achieve sustainable growth. Ensure transparency in your pricing model.

Clients 82
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Everything You Know About Trade Promotion Management Is Wrong

Salesforce

Consumer goods is a $2 trillion global industry, and back of the napkin math tells us about 20% of the revenue ($400 billion) is spent on promotions. Get a head start on modern trade promotion management. The era of traditional trade promotion management is over. Evolve trade promotion management to omnichannel.

Promote 98
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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. Here’s how you can transform your well-crafted plan into a reality, overcoming future pitfalls along the way: Involve diverse stakeholders : Engage a range of perspectives and interests through inclusive collaboration.

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Scaling Challenges Cost Millions — Here’s How to Future-Proof Your Business

Salesforce

Focus on sustainable growth strategies As applications grow more complex, achieving long-term scalability requires strategic planning. Cultivate a culture of feedback : Promote open dialogue between development teams and stakeholders. This ongoing education will build a growth mindset and keep your team sharp.

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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. Promote AI Literacy Among Staff: Ensure that all team members understand the capabilities and limitations of AI.