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Everything You Know About Trade Promotion Management Is Wrong

Salesforce

Consumer goods is a $2 trillion global industry, and back of the napkin math tells us about 20% of the revenue ($400 billion) is spent on promotions. Get a head start on modern trade promotion management. The era of traditional trade promotion management is over. Evolve trade promotion management to omnichannel.

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Each touchpoint must be consistent, personalized and strategically timed to ensure maximum impact. The checklist offers more than just a roadmap.

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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. Here’s how you can transform your well-crafted plan into a reality, overcoming future pitfalls along the way: Involve diverse stakeholders : Engage a range of perspectives and interests through inclusive collaboration.

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6 tips for creating a winning email marketing calendar

Martech

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Optimize your timing When it comes to your calendar, the further ahead you plan, the better. Remember, you don’t want to dilute any promotions.

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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. Promote AI Literacy Among Staff: Ensure that all team members understand the capabilities and limitations of AI.

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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. How do you promote your email successes throughout the company?

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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Seasonal trends impact consumer behavior. New competitors.

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