Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Martech

NOVEMBER 1, 2024

Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 133

Growth GTM B2B Strategize 133

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.).

Technology 114

Technology Technology Strategize Lead generation 114

Search Engine Land

JULY 15, 2024

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. We can contrast this to promoting content via other means. We must promote the content when it is created. Create great content: Think strategically.

Entertainment 98

Entertainment Promote Non-Profits Engineering 98

Martech

DECEMBER 6, 2024

Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. Creating engaging imagery. In my experience, this isnt the case.

Angle 123

Angle Objectives and Key Results Education Strategize 123

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Promoting an innovative culture.

Strategize 114

Strategize Growth Territory Technology 114

Search Engine Land

JULY 10, 2024

Although inbound link building gets all the press, it’s the correct use of internal linking that can really move a site algorithmically when done strategically. Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? The linking may not be strategic.

UX 131

UX Strategize Promote Follow-up 131

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 107

Education Legal Promote Growth 107

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails.

Promote 122

Promote Represent Technology Technology 122

SaaStr

DECEMBER 20, 2024

Balance internal promotion with strategic external hiring “Bad managers impact 7-10 people directly,” Michelle emphasized. “That’s expensive, but optimal. Create clear success criteria beyond just hitting numbers 3. Implement regular measurement and feedback loops 4. ” The bottom line?

Pitch 105

Pitch Promote Sales Pipeline 105

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out. That’s clear.

Promote 107

Promote Campaign Follow-up Strategize 107

Martech

FEBRUARY 1, 2024

Kraft Heinz is winning by leveraging user-generated content (UGC) and nano influencers to promote existing staples and new product launches. The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Get MarTech! In your inbox.

Strategize 141

Strategize Trust Launch Retail 141

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion.

Niche 88

Niche Promote Lead generation Growth 88

Salesforce

OCTOBER 1, 2024

And you can ask AI for what-if analysis on what to stock, how much to order, how to price merchandise, and how to promote the items. This allows you to adjust orders, promotions, and discounts throughout the selling season, so you keep up with shifts in the market and consumer expectations. You can focus on inventory that will sell.

Retail 105

Retail Promote Sales Follow-up 105

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. But AI-driven tools like Gong, Fathom, and Maximizer go a step furtherthey provide insights that empower leaders to make informed strategic decisions. Should Top Salespeople Be Promoted to Managers? Their world is the next 90 days. The reality?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

JULY 17, 2024

Considerations for a successful transition By following this checklist, Emma can make marketing a strategic partner on the GTM team and help navigate the transition to product-market fit effectively. Furthermore, encouraging a culture of testing and experimentation enables departments to learn and grow together.

GTM 101

GTM Product Strategize Drivers/motivators 101

Heinz Marketing

JULY 22, 2024

Promote your content across your social media channels on a regular cadence to drive traffic back to your site. It’s all about being strategic and making the most of what you have. Get Social! Social media allows you to reach a wider audience, improve brand awareness, improve link building and boost organic traffic. Want to chat?

Angle 111

Angle User Experience Engineering Start-ups 111

Martech

FEBRUARY 20, 2024

Building a strong content distribution and promotion strategy It’s not enough to produce engaging content. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Content performance for all assets should also be monitored and analyzed. Get MarTech! In your inbox.

Strategize 128

Strategize B2B B2C Trust 128

Sales Pop!

JULY 13, 2021

It is a calming color and can promote trust in brands. It promotes enthusiasm and is considered persuasive and encouraging. Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. It is also often used by conservative corporate brands.

Hospitality 225

Hospitality Strategize Promote Campaign 225

Search Engine Land

OCTOBER 2, 2023

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. Out-of-order promotion also allows Google to enforce its relevance standards. SUBSCRIBE See terms.

Promote 104

Promote CTR Click Through Rate Real Estate 104

SaaStr

JANUARY 7, 2025

Prepare your presentations with this in mind, balancing metrics with high-level strategic insights. Boards are typically more interested in your strategic thinking, ability to navigate challenges, and vision for growth so communicate wins, learnings from setbacks, and plans for improvement.

Strategize 111

Strategize Networking Trust Presentation 111

Martech

JULY 29, 2024

More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Technology 137

Technology Technology Education Follow-up 137

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Ideal strategic approach for exploring new market opportunities.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Identifying variations in strategic approaches Where similarities exist, so do distinctions.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

FEBRUARY 3, 2025

In summary, Super Bowl advertising has transformed from a simple promotional tool into a highly strategic marketing opportunity, with escalating costs reflecting its importance in the advertising landscape. Want to ask your own question of MarTechBot? Give it a try.

Entertainment 110

Entertainment Price Gaming Campaign 110

Sales Pop!

AUGUST 18, 2021

For example, let’s say you are about to ask your boss for a promotion, and you find them concentrating on important work. So what happens if you don’t exercise any empathy and start explaining why you think you deserve a promotion at an inconvenient time? You’re to get a no nine times out of ten. Results versus Relationships.

Promote 235

Promote Relationship building Conversion Strategize 235

Sales Pop!

MAY 26, 2023

We define sales enablement as the strategic approach to uniting stakeholders in sales, marketing, and operations around the common goal of providing salespeople with the right resources, content, processes, and technology needed to engage with prospects and customers throughout the buyer’s journey and sell effectively.

Objectives and Key Results 224

Objectives and Key Results Cross-sell Sales Strategize 224

Martech

SEPTEMBER 12, 2024

When the brand focused on building a premium experience that spoke to quality, community and a distinct coffee culture, promotions were subtly designed to enhance its allure without cheapening its image. Niccol must balance short-term results with long-term strategic thinking to navigate these challenges.

Appointment 108

Appointment Strategize Customers Promote 108

Sales Pop!

DECEMBER 10, 2023

However, effective content marketing requires a strategic approach and a deep understanding of your audience. During our conversation, Martin shared his invaluable insights on the art of strategic content marketing and how it can transform your business. Demonstrating the power of consistent content creation and strategic promotion.

Strategize 162

Strategize Promote Clients Growth 162

ClickFunnels

SEPTEMBER 28, 2021

So make sure that you have a basic sales funnel before you start promoting your product. Of course, you can’t expect influencers to continue promoting your products in exchange for free stuff forever, so if influencer marketing proves to be effective, you should allocate money to it. Promote your lead magnet at the end of each video.

Campaign 256

Campaign Product Niche Promote 256

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Drip campaigns for strategic partners Send relevant content consistently to keep your partners in the loop and show them you value the relationship. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Appointment 115

Appointment Follow-up Contact Start-ups 115

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Salesforce

OCTOBER 30, 2024

Take your most effective content and break it down to it’s fundamentals for your audience such as voice and tones, promotion types, and communications preferences. Use the results of that testing to inform the AI what is working and what is not. Then provide your learnings back into the AI as renewed grounding.”

Campaign 111

Campaign Trust Strategize Promote 111

Martech

JULY 24, 2024

“Women athletes typically have a 14% larger social media following than male athletes (according to the United Nations group UN Women ), offering brands a powerful platform to connect with fans through co-branded content, campaigns and promotions.

Sports 112

Sports Gambling Entertainment Hospitality 112