Hubspot

SEPTEMBER 19, 2011

Don’t just do events and tradeshows because you did it last year, or because it is expected in your industry, says David. Have something to point people to if they visit your tradeshow booth or hear you speak. In this episode of the Weekly Marketing Cast , we discuss how you can leverage the marketing potential of events.

Tradeshows 74

Tradeshows Promote Meeting 74

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? How do you get traffic to your booth?

Tradeshows 78

Tradeshows Cold Call Promote Education 78

Partners in Excellence

APRIL 12, 2022

We advertise, promote, we package products so they visually “leap off the shelves.” And those “catalogers” and retailers tracked my activity, often sending me special promotions, or seasonal catalogs based on my purchase history. It’s probably the dominant form of selling in consumer products.

Retail 139

Retail Tradeshows Territory Up-sell 139

Heinz Marketing

JANUARY 25, 2023

For example, consider reducing the number of tradeshows you attend or switching to virtual events to save on travel expenses. One option is affiliate marketing as well, although this isn’t always the most cost-effective strategy, depending on who you want to promote your brand.

Strategic partnership 115

Strategic partnership Tradeshows B2B Strategize 115

Martech

FEBRUARY 19, 2024

Communication and collaboration: These platforms make it easy to see who’s working on what and the status of projects, promoting smooth communication and collaboration. These templates act as blueprints for repeatable projects like webinars, newsletters, tradeshows, blog posts and more.

Tradeshows 120

Tradeshows B2B Meeting Follow-up 120

Hubspot

JANUARY 3, 2011

When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web. By archiving the event materials online, you are indirectly promoting similar events that will occur in the future.

Tradeshows 69

Tradeshows Promote Networking Engineering 69

Hubspot

AUGUST 6, 2010

An example would be if your founders just wrote a book that promoted the website. Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. As a result, there could be an increase in traffic to that specific page.

Tradeshows 78

Tradeshows A/B testing Campaign Strategize 78

Hubspot

FEBRUARY 21, 2018

An example, a tweet or Facebook ad promoting a lead generation offer that leans more top of the funnel will likely receive more clicks than something that falls more toward the middle or bottom of the funnel," she explains. The budget required for creating and promoting content can vary greatly from organization to organization.

Tradeshows 101

Tradeshows Lead generation Promote Launch 101

Score More Sales

MARCH 13, 2013

Work to include a social selling strategy to promote that you’re at the show. Today’s tradeshow booths are littered with people who simply sit and stare at their smart phone – you appear unapproachable and disinterested when you do that. Understand why you will be there, and who your buyer is. During the show, be present.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87

Hubspot

DECEMBER 16, 2012

Twitter now allows advertisers to target negative keywords for Promoted Tweets. Promoted Tweets can now automatically match up with trending topics. Essentially what you see as a SMB inside the ad unit is a simpler flow, much like when you promote a post currently. According to MarketingProfs, “ 55.5%

Tradeshows 78

Tradeshows Promote Campaign Retail 78

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. 2 – JBE Holdings Earns $500K in Commissions Promoting Call Based Campaigns.

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

Heinz Marketing

JULY 31, 2020

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Otherwise, your promotions may as well fall on deaf ears. Pre-event effectiveness is an uphill battle.

Tradeshows 110

Tradeshows User Experience B2B Promote 110

Hubspot

JANUARY 12, 2018

In a 2015 study, 67% of marketing professionals stated that they engage with influencers, for example, specifically for content promotion. If you’ve been sharing an influencer’s content for months and have helped promote his or her brand, there's a chance that this person will share your content, too -- if you ask nicely.

Niche 78

Niche Tradeshows Gambling Promote 78

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Chatbots can deliver content such as articles, videos or promotional materials to users based on their interests and interactions. What is the potential value of sales to these customers? Content distribution. Feedback and surveys.

A/B testing 118

A/B testing Tradeshows Finance Cross-sell 118

Heinz Marketing

JULY 29, 2020

How to Promote your Content Like a Boss. The ‘publish and pray’ approach doesn’t work; you must put more time & effort into promotion by reducing the amount of time & effort you put into content creation. Spend 80% of your time promoting, and only 20% creating. presented by Brian Dean of Backlinko.

Promote 20

Promote Niche Clients Follow-up 20

Closing Bigger

AUGUST 13, 2009

A tradeshow or multi-day event. Usually one person will announce a Tweetup but many are involved in the organization and promotion, it’s a community focused event. Can I promote it as a Tweetup? The majority of people attending or promoting Tweetups follow these loose guidelines. A seminar event.

Tradeshows 49

Tradeshows Sports Promote Networking 49

Martech

JANUARY 20, 2022

Compelling and successfully promoted sessions are the typical drivers of attendance. Supplemental experiences can be promoted while you have the attendee’s attention, such as small-group video chats, one-on-one meetings with speakers and invitations to visit a virtual booth. depends on what you are trying to accomplish.

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Hubspot

APRIL 26, 2015

You’ll also want to define a strategy for promoting this content through relevant distribution channels to expand your reach. Tradeshows and Conferences. In other words, these are the type of strategies that you can employ without having to worry about running into any trouble with Google. Need ideas? Community Organizations.

Tradeshows 78

Tradeshows Technique Engineering Follow-up 78

Hubspot

JUNE 8, 2020

As a result, this also means that sales managers need to shift their KPI's and start looking at metrics normally reserved for customer success teams, like churn rates and net promoter score (NPS). We use a net promoter score (NPS) survey to make sure we know what people like and what missed the boat. Ask for feedback.

Sales Experience 84

Sales Experience B2B Prospecting Tradeshows 84

Closing Bigger

AUGUST 13, 2009

Usually one person will announce a Tweetup but many are involved in the organization and promotion, it’s a community focused event. Can I promote it as a Tweetup? The majority of people attending or promoting Tweetups follow these loose guidelines. I have a big event happening already.

Tradeshows 40

Tradeshows Sports Promote Networking 40

Salesmate

MARCH 2, 2021

CRMs for real estate make it effortless to collect leads from various sources and put them into one centralized platform: Websites Tradeshows Social media platforms Email campaigns Cold calls References. Text marketing in Real Estate is a quick way to communicate with your customers and promote your offers.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Hubspot

DECEMBER 30, 2015

You already got them to subscribe to your blog where they'll see plenty of your content; you don't want to them to feel like the email is too promotional. Promote an offer that relates to the one that they became a lead from. You should promote an, such as an ebook or case study, related to what they originally downloaded.

B2B 53

B2B Tradeshows Promote Consult 53

KO Advantage Group

DECEMBER 2, 2021

This group gained notoriety with the promotion of Gamestop shares (GME) and AMC. Ensure you’re creating value and not using the channel to be self-promotional. Finally, the time has come where the lists of the top tradeshows and events for the year are coming out. million at the beginning of January that same year.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Hubspot

FEBRUARY 23, 2016

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year? Promote blog posts on other marketing channels, like social and email.

Tradeshows 53

Tradeshows Launch Promote Technology 53

Hubspot

MAY 13, 2013

Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." Many companies promote their great technical support. In addition, a lot of the work to hand leads to sales is very manual, due to a lack of integration with their email provider and CRM.

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Hubspot

MARCH 24, 2020

A product announcement is the initial set of marketing activities aimed at promoting a new or updated product. Demos or promotional materials for tradeshows or other events. Blog posts and promotion for large releases and announcements. Strategize the Additional Promotions and Announcements. Product Announcement.

Product 53

Product Tradeshows Launch Promote 53

Sales Hacker

MAY 9, 2019

It also helps create “micro promotions” which are useful for motivating people, especially those who are early in their careers. An overview of three titles. Using three role-levels helps define the differences between un-tested, new employees and those with experience. Step 3: Determine Total On-Target Earnings (OTE).

SQL 110

SQL Commission Customers Non-Profits 110

Hubspot

JULY 21, 2015

The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. We’re looking for a social media manager to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company.

Networking 78

Networking Entertainment Promote Lead generation 78

Heinz Marketing

MARCH 5, 2019

In order to implement a scalable, repeatable process for planning, promoting, and executing your webinar activities, you must ensure that all relevant parties within your organization know their roles and responsibilities. Why should you care about enabling your internal teams? To drive the success of your webinar program at-scale.

Strategic planning 68

Strategic planning Promote Strategize Presentation 68

Heinz Marketing

FEBRUARY 20, 2019

And at the bottom of the funnel, panel webinars can be used to speak to your core product capabilities with a panel of engineers or product managers, up-sell or cross-sell by promoting new features and product launches, and validate your organization with customers speaking to your expertise. Sales: Promotion, Lead Engagement, Follow-Up.

Cross-sell 68

Cross-sell Promote Lead generation Presentation 68

Sales Hacker

APRIL 21, 2022

I generally recommend that a company hires (or promotes) an exploratory enterprise sales rep to start to test the waters in bigger deals. This could be putting a billboard on the 101 , investing in a big space at a tradeshow, hiring famous event speakers or running a Super Bowl commercial. The main limiting factor will be budget.

Cross-sell 103

Cross-sell Legal Contract Price 103

Heinz Marketing

FEBRUARY 20, 2019

And at the bottom of the funnel, panel webinars can be used to speak to your core product capabilities with a panel of engineers or product managers, up-sell or cross-sell by promoting new features and product launches, and validate your organization with customers speaking to your expertise. Sales: Promotion, Lead Engagement, Follow-Up.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Heinz Marketing

NOVEMBER 8, 2019

Leveraging social media is a simple, and most often free tool, to promote content and generate engagement or interest. Session: Leveraging Social Media: Three Essentials to Drive Business Through Digital Marketing. Speaker: Zontee Hou, President & Chief Strategist at Media Volery. However, why is it people are still under utilizing it?

B2B 63

B2B Contact Education Consult 63

Heinz Marketing

SEPTEMBER 17, 2019

Furnishings and promotional materials and props should be multi-use or movable when they can be. Be Dynamic, Adaptable and Context-Specific. Your place branding strategy should incorporate dynamic and adaptable design, while also being context specific.

B2C 63

B2C Prospecting Pipeline Gaming 63

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. My greatest achievement has been promoting 67 different people into leadership. . I learned a lot from the academic side of things, but then I had an internship working in sales and promotions and I learned so much more. . Alice Heiman. How long have you been in sales? .

Sales 98

Sales Up-sell Start-ups Cross-sell 98

Cience

NOVEMBER 20, 2019

NewsCred (mentioned above) also used one for promoting their sponsorship of the content marketing conference. Overall, we’ve helped generate millions of dollars of revenue for our clients (and ourselves). Tip : Add a Google form to set an appointment right on the page.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. UK, Japan, Canada, Australia, France, and Germany. Cross-selling. Sales Enablement Content.

Cross-sell 69

Cross-sell B2C CRM Sales 69