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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Insufficient lighting, as well as poor posture promoted by chair, desk, and monitor placement, can particularly cause their eyes to work harder just to see whats on their computer screens. Ergonomics Even the environment your sales team works in can induce stress, especially when it comes to eye health.

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Aflac’s approach to Gen Z engagement

Martech

It’s a sign of the high amount of trust consumers have in mobile channels as they use their phones to get more things done in their digital lives. Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect.

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iOS 18: Brace yourself for the new Apple Mail inbox

Martech

Promotions. Relevant non-promotional messaging is a great lever that aligns well with iOS’s focus on building user trust and providing value. If you needed a reason to pivot from more promotional emails, this should be it. Instead of including all emails in one view, Apple Mail will categorize emails into: Primary.

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Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Instead of simply using ads, businesses enable their sales pitches through valuable learning experiences, thus building trust and generating leads. Establishes Authority and Trust : Rather than hammering sales messages, a business can demonstrate its expertise via good learning resources.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. We have to trust them to do the work.

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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

In addition, 80% of these customers promote the brand to family and friends and 62% advocate on social media. Enhanced customer experience Emotional connections lead to more positive interactions and experiences, building trust over time and reinforcing the cycle of loyalty and satisfaction.

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How to harness the power of data gathering for SEO

Search Engine Land

Publishing original research improves your position as a thought leader, building trust and authority with your audience. They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research. It’s more engaging and offers unparalleled value.