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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Hubspot

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study.

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38% of People Don't Think Twitter Will Fix Platform Abuse

Hubspot

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. And then -- there's the issue of consumer trust. presidential election.

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Is Your Ego Hijacking Your Content Marketing Strategy?

Hubspot

Everyone from corporate leaders to Washington politicos is touting the benefits of meditation and mindful awareness on health, stress levels, and the bottom line. Authenticity, as he says later , "breeds trust, and trust breeds business.". Sometimes, letting go of ego actually frees you to promote yourself.

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After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Hubspot

Having grown up in the Washington, D.C. And when I was a wee lass, before the Washington Nationals came to fruition, April also meant that the Baltimore Orioles were kicking off the baseball season at Camden Yards. As Zuckerberg and lawmakers were both sure to remind us this week, the issues at-hand are fundamentally about trust.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. She explained that more brands are on the platform, adding that, "The Washington Post is on TikTok and they are pretty popular too.". Will my audiences understand how to use the platform?

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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

Following last week's news of massive layoffs at online media site Mic -- and how that potentially reflects the future of digital media -- some, like Washington Post columnist Margaret Sullivan, wonder if the online news " bubble has burst.". But things are not always as they appear on the surface. Source: Buffer. "I