article thumbnail

Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

Understanding the difference between customer experience and user experience helps you understand where and how to make interactions between your users and your brand more seamless and meaningful. Let’s look more closely at the unique roles user and customer experience can play in your business.

article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Automated campaigns: Triggered emails based on user behavior (e.g., Promotional emails: Sending offers and promotions to drive sales. Increased sales: Promotional emails leading to direct sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google tests more noticeable ad labels in search results

Search Engine Land

Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” What it looks like. Bottom line.

CTR 93
article thumbnail

How to get your email marketing ready for iOS 18

Martech

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. A common question we hear from all of our clients is, Will my emails end up in the promotions tab?

Promote 114
article thumbnail

10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

Make User Experience a Priority Is your website mobile-friendly? Promote your content across your social media channels on a regular cadence to drive traffic back to your site. Too many redirects can also confuse users and search engines, which can lead to a poor user experience and dilute link equity.

Angle 112
article thumbnail

Integrating E-Learning Platforms Into Your Lead Generation Process

Sales Pop!

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Certifications give credibility to the learners, who become living promotions for the brand as they post about their achievements on LinkedIn or other platforms.

article thumbnail

How to Get Your Content Discovered: 7 Marketing & Promotion Tactics

Sales Pop!

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! You will be able to provide a SEAMLESS USER EXPERIENCE to readers when your site loads too quickly. The post How to Get Your Content Discovered: 7 Marketing & Promotion Tactics appeared first on SalesPOP!

Promote 130