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Key marketing lessons from startup to scale-up

Martech

Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

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Celebrating Juan Carlos Niebles: Colombia’s Top 100 in AI

Salesforce

His recent research contributions include xLAM – a family of in-house Large Action Models, designed for function calling, reasoning, and planning. He also led xGen-MM-Video (BlIP-3-Video) and X-InstructBLIP. He emphasizes in integrating these capabilities into Multimodal AI systems and AI agents.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

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Data-driven decisions start with effective intake forms

Martech

Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. Consider the CX of your intake form to ensure data integrity, support requestors in successfully submitting their requests and promote compliance with the intake process. if X, then Y).

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AI-powered martech releases and news: May 2

Martech

Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. Iterable added two functions to its customer engagement platform. Functions include collecting consented, real-time, and comprehensive customer data collection across all devices and platforms.

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How B2B Buyers Make Purchase Decisions

Partners in Excellence

We have other individual objectives like getting a bonus, getting a promotion, keep our managers off our backs, making our work lives easier, getting home at a reasonable hour, or keeping our jobs. So what drives the CIO in making the decision is different than those in the finance function. But the complexity doesn’t stop here.

B2B 113
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Why It’s Year 3 When You Lose Your Customers

SaaStr

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 135