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AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing

Closing Bigger

It’s about creating an effective partnership where AI handles the grunt work, and we focus on the creative and strategic aspects.” Improving Proposal Writing and Client Communication with AI Tools like Fathom.video can transcribe and analyze sales meetings, pulling out key points and client needs.

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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Hard skills are job-specific knowledge, such as CRM proficiency, product expertise, or proposal writing, while soft skills center on interpersonal and emotional abilities like communication, empathy, and resilience. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.