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How to align teams early with a strategic event workshop

Martech

Audience definition Different teams have different “customers” — prospects, partners and existing clients. However, when it was reframed during the workshop, sales management realized their teams could use the event as a catalyst for prospect meetings and an incentive for accounts showing renewal hesitation. Processing.

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Elevate Your Strategy with AI for Sales Prospecting

Veloxy

Let’s face it: if you’re still relying on old-school sales prospecting methods , you’re falling behind. The belief that human instinct and manual research are the best tools for finding prospects? Now, CEOs and Sales Executives need something sharper, faster, and more precise: AI for sales prospecting.

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How to Sell Strategic Outcomes

Iannarino

In the chapter on Accountability, I wrote that you sell "outcomes," making the case that your prospective client isn't interested in your product or your service. In 2016, I published a book titled The Only Sales Guide You'll Ever Need. Instead, they want to reach an outcome, one that would improve their results.

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From Insight to Foresight: Crafting Strategic Outcomes

Iannarino

One of the most effective sales strategies is information disparity, knowing what your prospective client doesn’t know. If your contact already knows everything you tell them, it is difficult to create value for them in the sales conversation. This is one reason why buyers refuse a second meeting with a salesperson.

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How Your First Meeting Repels Your Prospective Client

Iannarino

But if you’re not careful you can repel your prospective client, courtesy of the legacy approach to sales that creates no real value. The less valuable your conversation is with your prospective client, the more certain they are to abandon you as a potential partner. How to Avoid a Second Meeting.

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How to Make Your Sales Force Your Strategic Advantage

Iannarino

Your company isn't going to be perceived as different when you and your competitors both try to convince a prospective client that your company is the best choice for the better results they need. Your sales force isn't likely to find any differences compelling enough to create a buyer’s preference for your company and your solution.

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6 Strategies for Re-Engaging Unresponsive Prospects, According to Experts

Hubspot

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!