Partners in Excellence

APRIL 12, 2022

I recall, one of the most useful “give-aways” at tradeshows were sturdy bags, with our logo, for people to collect literature for their book shelves in their offices. And customers/prospects always seemed to find each other, pick up the phone and share experiences. And now we have the ability to move much of that online.

Retail 139

Retail Tradeshows Territory Up-sell 139

SalesLoft

AUGUST 6, 2013

Prospecting is all about having meaningful conversations with contacts who fit your ideal prospect profile. But all prospecting starts with one unique task… List building. Due to its popularity, universal adoption, and self-updating nature, LinkedIn is the most accurate and up-to-date prospect database for finding leads.

Prospecting 52

Prospecting Tradeshows Cold Call Manufacturing 52

Partners in Excellence

APRIL 12, 2023

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. We’ve adopted “clever prospecting techniques” leveraging volumes of emails, back to back calls from different numbers, local presence, social outreach.

Assembly Line 124

Assembly Line Customers Tradeshows Manufacturing 124

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to solutions that help sellers find and deliver the right content for each prospect). Sellers can’t easily deliver it to prospects. Zuant’s Customizable Lead Forms.

Tradeshows 29

Tradeshows Sales Follow-up CRM 29

Hubspot

JUNE 24, 2011

Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? QR Codes - Mobile technology is huge.

Tradeshows 78

Tradeshows Cold Call Promote Education 78

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tradeshows, seminars, and events. Direct mail.

E-commerce 120

E-commerce Tradeshows CRM Healthcare 120

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. Suggest which prospects you can reach out to to book an introductory call. why were you searching for this article or product?)

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Choosing the right virtual event marketing technology: platform or stack?

Objectives and Key Results 139

Objectives and Key Results Networking Presentation Entertainment 139

Score More Sales

MARCH 13, 2013

Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1) An industry show brings together the latest ideas, tools, and products. Invite existing customers as well as any prospects and strategic partners that are in the geographic area of your event. Bigger shows have technology to do this.

Tradeshows 87

Tradeshows Strategize Follow-up Technology 87

Pointclear

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Static data about prospects.

Lead generation 70

Lead generation Objectives and Key Results Tradeshows Healthcare 70

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source. Case Studies. #

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

Heinz Marketing

FEBRUARY 26, 2019

This week, I want to look at what it means to streamline your webinar operations using integrated tools and technologies. An overview on streamlining webinar operations with integrated technologies. What are the values of integration? Who are the key stakeholders involved? What do you need to consider when it comes to integration?

Technology 63

Technology Technology Angle Follow-up 63

SBI

MAY 5, 2020

Ironically, this will mean that when Tradeshows and Exhibitions get going again, they may have less visitors, but their value will increase as this becomes one of the few ways to meet in person. VIPs Regular Customers Priority Prospects Media Internal customers Analysts /press ls your CRM data available and up-to-date?

Tradeshows 47

Tradeshows Appointment Follow-up Teamwork 47

Salesmate

MARCH 2, 2021

“Real estate agents earning $100,000 or more in gross commission income are more than twice as likely to use advanced technology tools like a customer relationship management tool (CRM) than agents who earn less.” These forms can then collect information from your prospects that can be reviewed.

Real Estate 116

Real Estate CRM Customer Relationship Management Appointment 116

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT."

Tradeshows 78

Tradeshows Campaign Technology Technology 78

Hubspot

JANUARY 4, 2021

Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team.

A/B testing 101

A/B testing Tradeshows Education B2C 101

SBI

JANUARY 21, 2020

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. He launched the world’s first web-based CRM system for Lucent Technologies in 1997.

Tradeshows 44

Tradeshows Inside sales CRM Follow-up 44

SBI

MARCH 13, 2020

Solutions like Zuant’s blend the technology and processes needed to make that happen.” Prospective clients expect to be approached quickly after a booth encounter and will discount any positive exchange that occurred during the show because of this lackadaisical approach. B2B brands who do follow up take 50 days or longer to do so.

Follow-up 8

Follow-up Tradeshows CRM Lead generation 8

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. What is the potential value of sales to these customers? How did the event drive potential customers to the website?

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

KO Advantage Group

DECEMBER 2, 2021

Based on what we’ve seen since 2020 and 2021 the digital transformation will start to normalize and many of the technologies we have been using will adapt to the hybrid models and focus on how we can communicate and meet in client and seller interactions faster. Do this today: Connect with prospects, clients, and companies in these spaces.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Heinz Marketing

APRIL 4, 2018

It doesn’t help that every year the list of technologies available grows and grows. In 2015, Scott Brinker’s Martech list was 1,876 marketing technologies. In 2016, it was 3,874 technologies. There are THAT many technologies out there and that number will continue to grow. That’s not a bad thing. I mean email surveys.

Technology 68

Technology Technology Pipeline Clients 68

SBI

OCTOBER 6, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Prospect Intelligence. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Prospect Intelligence.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Sales Hacker

APRIL 21, 2022

We started to close some serious enterprise deals with the major players in the technology industry including Slack, Pinterest, Flexport and more. When putting together pricing and packages, there’s a few common pieces of technology that get put into enterprise packages. Most companies will create a special enterprise package.

Cross-sell 103

Cross-sell Legal Contract Price 103

SBI

DECEMBER 30, 2019

The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. The consistent collection of prospect information, fast delivery of relevant content both at the show and in follow-up and a record of conversations and interest level of each prospect are critical.

Tradeshows 32

Tradeshows Technology Technology Quota 32

SBI

FEBRUARY 24, 2021

Sales teams are further dependent on marketing teams for the data on prospective customers — as they’re unable to ‘press the flesh’ in person. But while the opportunity is significant in the digital realm, so is the pressure to capitalize on it.

Sell 38

Sell Customers Tradeshows Cross-sell 38

SBI

JANUARY 21, 2020

NANCY: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS’ BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS? . PETE: Once again, it’s a case of looking at your prospect’s experience as they approach your company. He launched the world’s first web-based CRM system for Lucent Technologies in 1997.

Tradeshows 26

Tradeshows Inside sales CRM Follow-up 26

Hubspot

JULY 21, 2015

But I've never combined the two -- maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. We have the technology.

Networking 78

Networking Entertainment Promote Lead generation 78

Heinz Marketing

FEBRUARY 20, 2019

So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. How can you be sure what you’re sending prospects is actually valuable? Noise doesn’t stand out. It doesn’t get noticed.

Cross-sell 70

Cross-sell Promote Lead generation Presentation 70

Heinz Marketing

FEBRUARY 20, 2019

So much of what constitutes sales and marketing today is noise, and while noise may keep prospects busy sifting between what’s important and what’s not, it doesn’t do much to tip the marketing scales in your favor. How can you be sure what you’re sending prospects is actually valuable? Noise doesn’t stand out. It doesn’t get noticed.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? Quality conversations and personal engagement with prospects. All the time we’re having unscripted conversation with our clients’ prospects. Our group is capable of navigating a prospect organization to find the right decision-makers.

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s.

Clients 20

Clients Tradeshows Growth Follow-up 20

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. As far as additional career goals, I would love to serve on the board of a technology company. Lastly, never underestimate the power of building a rapport with your prospects and customers. When I’m prospecting and doing admin work, I gotta have a few great tunes to keep me pumped up!

Sales 98

Sales Up-sell Start-ups Cross-sell 98

SBI

NOVEMBER 7, 2019

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment. Prospect Intelligence. Prospect Engagement. Personalized sales prospecting videos increases engagement.

Customers 20

Customers Tradeshows Technology Technology 20