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Google testing ads between organic results?

Search Engine Land

However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate. It could also be bad for users who are already complaining about the quality of Google Search results, potentially leading to negative user experiences.

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Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Martech

Marketers can guide visitors to the next logical step, whether it’s accessing more information, making a purchase, or scheduling a meeting with the best rep for them — all while reducing tool complexity and enhancing the user experience. You can now create an organized CRM faster and with less hassle.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website. Topic Selection: Identify topics that align with the real estate agent’s target audience and address their pain points, questions, and interests.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Continuously test and improve your website’s user experience.

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3 Instagram video ad tips to captivate your audience

Search Engine Land

Simply adjusting the orientation of a video to fit the vertical format is the easy part; the true impact lies in leveraging the vertical real estate to its fullest potential. These tools enhance the user experience and surface valuable insights into your audience’s preferences.

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How Homethreads is leveraging data to create a new customer experience

Martech

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. I can’t give away too much, but user experience for sure.

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7 strategies to maximize your AI-powered search market share

Search Engine Land

When we develop content that is rich in topics and entities, diversify it and link these pages deeply with similar topics, providing contextual information, user-level metrics can improve significantly. Experience User experience matters. Get the newsletter search marketers rely on. Business email address Sign me up!