ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Resources on virality/referral: Referral Marketing Master Course. Unbounce blog. Image Source.

Growth 118

Growth Referrals Niche Strategic partnership 118

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. These stages aren’t a strict pathway. Some of those channels might include: Acquisition.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

The 5% Institute

AUGUST 14, 2023

Creating Strategic Partnerships Identify potential partners or collaborators within and outside the company. Strategic partnerships can open doors to new markets, customers, and opportunities for growth. Qualitative Metrics: Customer Satisfaction and Relationship Building Happy customers are repeat customers.

Objectives and Key Results 52

Objectives and Key Results Strategic partnership Objection handling Territory 52