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You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling.
Develop a referral program A great referral program doesn’t just bring in new customers, it also strengthens loyalty with existing ones. To make a referral program work, you need to offer a compelling incentive. Track referral performance to fine-tune incentives over time. Think of it like testing and pivoting.
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