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They ensure they honor commitments and provide customers with the necessary follow-up for successful post-salessupport. This attention to customer satisfaction ensures repeatbusiness and elicits positive word-of-mouth referrals.
Hence, One of the most constant functions of sales enablement is to help fine-tune an organization’s sales process so that it aligns perfectly with the journey of its prospects and customers. Once perfect alignment has been reached, prospects and customers become more emotionally invested in a brand (company, sales team, product).
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