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I read posts and books about customers as indistinguishable widgets that we process from MQL to SQL to SDR to BDM to AE to Product Specialist to Negotiator to Order Entry to Customer Success. Much of this seems to be a R 3.0 approach to Predictable Revenue.
That is the only way you will generate repeatbusiness for your startup and secure its future growth. You can ask the present customers for a referral. Your sales process must be planned for generating repeatbusiness. Keep your customers and prospects nurtured by keeping them updated about your business.
SQL (Sales Qualified Leads): SQLs are leads that are considered to be ‘sales-ready’. PQL (Product Qualified Leads): PQLs are considered leads that have gone beyond the SQL stage and have already managed to gain experience in using your product. Get Referrals Through Your Existing Customers.
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