Yes, Referral Programs Work for SaaS. But You Gotta Put in the Work. And The Time.
SaaStr
JUNE 30, 2024
Dear SaaStr: Do Referral Programs Work for SaaS? But … it almost always takes longer than you think than direct sales: Salesforce announced a little ways back that its partners were the #1 source of its new bookings. Take your existing sales cycle — and double it. Well, for sure. Invest long here. But it usually works.
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