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Why a Fear of Cold Calling is Destroying the Latest Sales Generation

Iannarino

There is never a reason to fear calling a stranger, especially since every won deal starts by meeting a stranger. He argued (and I agree) that the phone should start your sequence. Finally, one person suggested that the best way to start a prospecting sequence is with a warm referral.

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Prepare For The Post Labor Day Sprint

Tibor Shanto

Harvest referrals. Take time to catch up with your inbox. Harvest Referrals. One constant opportunity is to harvest referrals. While I do see value in cold calling, I prefer referrals. So, as you talk to your prospects and clients, don’t forget referrals. Catch Up With Your Inbox. Embrace new things.

Referrals 300
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At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. From referrals. Say 20% to start, going up over time. Sometimes even more.

Referrals 143
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. And how is this done?

Referrals 124
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How Referral Selling Saved the Day When In-Person Was No Longer an Option

Sales Hacker

After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network.

Referrals 129
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Are you getting the most from your stack? Processing.

B2B 117
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Add a Start-Up Edition and Program. It’s Almost Always Worth It. If You Are Going Long.

SaaStr

But it took over a year to see the impact show up at all in the numbers. You’ll need all that pipeline, those customers, those referrals, and that second-order revenue pretty badly. The post Add a Start-Up Edition and Program. Not just as customers, but as partners. A lot of us are making similar trade-offs today.

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