article thumbnail

At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. From referrals. Say 20% to start, going up over time. Sometimes even more.

Referrals 143
article thumbnail

Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. And how is this done?

Referrals 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Referral Selling Saved the Day When In-Person Was No Longer an Option

Sales Hacker

After the pandemic ripped up the strategic sales rule book, we needed a new way to build trust and establish rapport , one that worked in our new work-from-home reality. We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network.

Referrals 130
article thumbnail

Lead gen tactics for B2B: Best of the MarTechBot

Martech

Joint webinars, co-branded content, or referral programs can help you reach new contacts effectively. Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Are you getting the most from your stack? Processing.

B2B 116
article thumbnail

Add a Start-Up Edition and Program. It’s Almost Always Worth It. If You Are Going Long.

SaaStr

But it took over a year to see the impact show up at all in the numbers. You’ll need all that pipeline, those customers, those referrals, and that second-order revenue pretty badly. The post Add a Start-Up Edition and Program. Not just as customers, but as partners. A lot of us are making similar trade-offs today.

Start-ups 113
article thumbnail

What Makes a Good Salesperson? 20 Characteristics & Statistics

Veloxy

Below you will find 12 characteristics that seem to resonate with top sales reps and 8 statistics to start you on your path to sales success. A personable salesperson is respectful, patient, easy to talk to, and picks up on social queues (just to name a few). Here are 9 sales statistics just on following up: . Resilience.

Referrals 290
article thumbnail

11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

To be clear, we’re not running these webinars live every time someone signs up. We run each one live until we get a great sign-up and conversion rate, then we just use the recorded version and set the funnel to autopilot. You can start building a challenge funnel with a 14-day free ClickFunnels trial ! Referral Rewards.