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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. Build, I don’t want to pick on anyone, but let’s say the incumbent RevTech platform. Typical SaaS model.

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The formula for calculating martech ROI

Martech

Gain – Cost)/Cost) x 100 = ROI%. For example: If you are calculating productivity savings you want to make sure that everyone in the organization is using the same hourly rate for each job function. The ROI formula. Some notes about leveraging this formula: Time period: Three years is the most common period for calculating gain.

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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 109
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How to Build Business Relationships: 7 Key Tips & Helpful Context

Hubspot

Types of Business Relationships. Customer Relationships. Sound customer relationships are the foundation of any viable, productive business — having direct sway over how your business functions and grows. All your business relationships are important, but the ones you have with your customers are absolutely essential.

Legal 91
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A Step-by-Step Guide to LinkedIn Ads

ConversionXL

Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. All ad bid types are standardized to an eCPI (effective cost per app install) model, so ads operate on the same value: CPC = pCTR x bid = eCPI CPM = CPM Bid x 1000 = eCPI CPV = eCPV x Bid = eCPI.

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The Technical Sale – How To Handle It Correctly

The 5% Institute

Rapport is the art of building commonality; and a must needed ingredient to close sales. Related article: A Guide To Building Sales Relationships/ Building Rapport. Related article: Sales Probing Questions – 20 x To Use Daily. They May Come Up With Their Own Meaning. Qualifying. Finding pain. Handling objections.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. . I’m a big believer in cross-functional alignment.