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Unlock marketing efficiency: The essential guide to martech stack optimization

Martech

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales representatives are responsible for building customer relationships, understanding needs, and persuading them to purchase, while managers oversee teams, implement sales strategies, and ensure sales targets are met. To acquire and enhance these skills, field sales managers need to undergo training and development programs.

Represent 130
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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Top 27 Small Business Tools to Boost Productivity

Salesforce

For sales and service teams, customer relationship management (CRM) software is an essential part of the puzzle. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. CRMs offer a comprehensive view of customer data. Back to top. ) Back to top. )

Product 89
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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. There was a clause in the contract that the supplier had to nominate a full-time Relationship Manager to the customer, for the time until the systems was handed over and accepted by the customer.

Customers 139
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Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right

Sales Hacker

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Sales Ops vs Sales Management. Selection of Enablement Software and other Technology Tools. Contract Management. Content Sharing and Management.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Building a robust customer relationship management (CRM) system is crucial. Marketers should plan their assets in advance to ensure a consistent flow of engaging content across different channels. Marketing automation platforms help schedule and automate content delivery, but the content itself requires strategic planning.

B2C 112