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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. I am trained with MarTech content.

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Transition to a career in martech: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Also review what technology and tools your team employs. Aggregate lead data with customer relationship management (CRM) tools like Salesforce. Online resources, courses, and seminars in the industry can help keep your team up-to-date on the latest trends, techniques and technology.

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Key marketing lessons from startup to scale-up

Martech

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Tools: Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.