SaaStr

MAY 5, 2024

Dear SaaStr: what are your thoughts on incentivizing reps to handle repeat business vs focusing solely on new business with an account management team for repeats (when you are still under $10m)? Basically, automate it as much as possible.

Finance 100

Finance Repeat business Account management Sales 100

RAIN Group

OCTOBER 17, 2018

Word of mouth, repeat business and referrals used to be enough to maintain a thriving sales organization. This piece originally appeared in the August 2018 edition of Independent Agent magazine and is reprinted here with permission.

Pipeline 93

Pipeline Meeting Repeat business Referrals 93

Martech

FEBRUARY 12, 2024

The end goal is increased brand awareness, customer loyalty, higher order values, more frequent visits and repeat business. Ultimately, this approach enhances the effectiveness of your performance marketing efforts.

Relationship building 124

Relationship building Repeat business Campaign Strategize 124

Martech

NOVEMBER 3, 2021

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. These questions aren’t easily answered, but customer journey analytics tools do just that.

E-commerce 119

E-commerce Customers Repeat business CRM 119

Engage Selling

JULY 4, 2012

Organizations should also develop a genuine interest in clients business and have a commitment from every department to provide a great customer experience. Providing rewards for repeat business is also a great way to motivate your employees.

Customers 74

Customers Repeat business Drivers/motivators Clients 74

A Sales Guy

JANUARY 25, 2014

When you truly believe that not only will you enjoy the monetary reward from the sale but also working with the individual or company, then you will be on the path headed for repeat business, referrals and testimonials, or, the Smooth Sale! _. Elinor Stutz, CEO of Smooth Sale. www.smoothsale.net.

Clients 115

Clients Prospecting Repeat business Referrals 115

Martech

AUGUST 2, 2021

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. But did you know, the onsite search function – where customers search your site for terms, products, or services – plays a significant role in customer experience?

Customers 111

Customers Repeat business B2B Engineering 111

Engage Selling

JUNE 13, 2015

They will encourage repeat business and increase profits from referrals. For the most part I have had nothing but extraordinary service while in the UK. These hotel and taxi practices are not difficult to replicate nor are they expensive to implement. Why aren't more service providers catering to customers in this way?

Referrals 79

Referrals Repeat business Service Customers 79

Martech

MARCH 19, 2024

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett. Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools.

Customers 124

Customers Campaign Repeat business Referrals 124

A Sales Guy

JULY 25, 2014

You can be awesome in a sales presentation, and you can be a great closer, but it is considerably more difficult to get repeat business and referrals if you don’t excel in the subtle art of follow-up after the sale. ———————————-. By Kelly Riggs.

Follow-up 137

Follow-up Referrals Strategic planning Commission 137

Understanding the Sales Force

JANUARY 9, 2024

We brought Dinger back to the Vet to confirm our fear, and today’s article discusses a topic I don’t often write about, repeat business. In Baseline Selling terms, most salespeople start their repeat business conversation at 3rd base but she did what salespeople should do and started at 1st base.

Repeat business 62

Repeat business Price Conversion Sell 62

The Sales Hunter

FEBRUARY 7, 2013

What companies found out when they use ½ price coupons to get new business is you may create trial business, but the trial will rarely if ever turn into repeat business. The fall of Groupon, Living Social and other coupon sites is living proof. Don’t cut your price to create new customers.

Price 94

Price Customers B2C Repeat business 94

Martech

NOVEMBER 2, 2023

This synergy leads consumers to trust, triggering long-term brand equity, new customers and repeat business. This means that even if that content is an ad, it’s targeted precisely to reach the consumer when they need it, not when it’s interrupting them.

Repeat business 131

Repeat business Trust Start-ups Market share 131

Martech

JUNE 24, 2024

NPS provides insights into customer loyalty and advocacy, which are essential for driving repeat business and attracting new customers. Net Promoter Score (NPS): Assess the likelihood of your guests recommending your hotel to others.

Strategize 115

Strategize Technology Technology Repeat business 115

Martech

OCTOBER 4, 2023

Enhanced customer experience: By tailoring interactions and content, brands can improve the overall shopping experience and encourage repeat visits. Increased sales: Staying top-of-mind and building loyalty leads to repeat business and customer referrals, translating to higher profits.

Non-Profits 126

Non-Profits Customers Repeat business Referrals 126

Martech

DECEMBER 9, 2021

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. Customer journey analytics tools do just that. What the tools do.

Customers 122

Customers Repeat business Retail Represent 122

Hubspot

DECEMBER 5, 2011

But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal.

Repeat business 78

Repeat business Promote 78

Martech

JANUARY 12, 2022

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. Customer journey analytics tools do just that. What the tools do.

Customers 131

Customers Repeat business Technology Technology 131

Martech

JULY 16, 2024

These programs aren’t just about rewarding repeat business — they’re strategic tools that cultivate lasting relationships with customers, fostering a sense of connection and value.

Cross-sell 116

Cross-sell Drivers/motivators Strategize Promote 116

Salesforce

SEPTEMBER 7, 2023

And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust.

Government 115

Government Repeat business Trust Technology 115

SaaStr

JANUARY 27, 2021

” Of course you do — if you have any sort of repeating business. The effort here almost always is extremely dilutive of your time and resources. “I don’t need a real VP of Marketing … Yet.” Don’t hire some junior marketing person that can’t really get you more leads. That can own it.

Repeat business 138

Repeat business Engineering Pitch Closing 138

Partners in Excellence

JANUARY 6, 2019

Plus they know happy customers are more likely to both do repeat business and give them referrals for new opportunities. Likewise, they are unlikely to compromise things important to our business, because they know doing so, just creates hassle and work for them.

Repeat business 99

Repeat business Referrals Pipeline Meeting 99

Martech

FEBRUARY 7, 2024

Financial brands that can capture this upstream communication with the audience will enjoy brand affinity, loyalty and repeat business. This requires making an authentic connection and nurturing that relationship long before they make a purchase decision.

UX 123

UX Trust Education Finance 123

Adaptive Business Services

SEPTEMBER 29, 2021

Repeat business. Referrals and repeat business, from all sources, will increase dramatically. Maybe all you were was just the lesser of multiple evils. On the other hand, when you exceed their expectations, you can expect to be treated with a “most favored” status. No competitors. What else can you do?

Repeat business 77

Repeat business Referrals Technique Trust 77

Sales Pop!

OCTOBER 27, 2021

If you have a loyal customer in front of you whom you’ve done business with before, and there’s a greater chance for repeat business with them, why chase a new prospect? Even if you convert a new customer, will you start the process all over again after you do business with them? That’s inefficient.

Profit margin 96

Profit margin Customers Customer Relationship Management Repeat business 96

Hubspot

JANUARY 12, 2011

Email marketing gives you the ability to increase new and repeat business by strategically and continuously re-engaging prospective customers. This opportunity doesn’t exist for businesses strictly running a physical storefront. Allow prospective customers to shop where, how, and when they want.

Repeat business 78

Repeat business Promote Retail Engineering 78

The Sales Hunter

DECEMBER 10, 2013

As tempting as it might be to offer discounts right now to make a number, doing so can create huge issues if you expect to get any repeat business from them next year. Here is my list of 5 ways to avoid the year-end panic: 1. Hold firm on pricing. As soon as you become known for that, you’re in trouble.

Commission 89

Commission Price Repeat business Prospecting 89

Sales Pop!

JANUARY 10, 2022

The importance of CX initiatives in business cannot be overstated. This results in repeat business and brand advocacy. Creating positive customer experiences has proved to develop long-term relationships with customers.

Customers 98

Customers Repeat business Promote Referrals 98

Martech

AUGUST 30, 2022

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. Customer journey analytics tools do just that. What the tools do.

Customers 116

Customers Retail Repeat business Service 116

Martech

DECEMBER 29, 2023

Brands that work to build consumer trust ahead of Cyber Week are more likely to have repeat business, stable sales numbers and longer-term customer loyalty. Does that equation change if Samsung’s sale is a little bit better than Apple’s? Probably not.

Trust 111

Trust Drivers/motivators Repeat business Sales 111

Veloxy

MARCH 23, 2023

Building strong relationships can lead to repeat business and referrals, which can help you meet your sales quota. Building relationships Building relationships with your customers can help you establish trust, which is essential for closing sales. 3 Strategies for meeting sales team quota 1.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Miller Heiman Group

JUNE 4, 2019

An organization’s service response then ensures the client has an experience that creates customer loyalty, paying dividends in the form of the four R’s: revenue, repeat business, referrals and reputation. Sales and service teams share the goal of building customer relationships that improve company performance.

Service 96

Service Customers Repeat business Referrals 96

Martech

JANUARY 20, 2022

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. Customer journey analytics tools do just that. What the tools do.

Customers 133

Customers Hospitality Repeat business Clients 133

Martech

APRIL 28, 2022

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. Customer journey analytics tools do just that. What the tools do.

Repeat business 119

Repeat business Retail Technology Technology 119

Martech

JULY 11, 2022

Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, and get repeat business. To tell a story with data, you need to look at your raw data as pieces of a grand story yet to be told.

Clients 119

Clients Angle Repeat business Trust 119

Engage Selling

APRIL 23, 2013

You see repeat business is absolutely critical to most companies. The profit that insures your company staying in business and growing its business is in the second, third and fourth sales to that same customer. I use the word destiny deliberately. There is a substantial cost attached to acquiring each new customer.

Customers 78

Customers Repeat business Commission Retail 78

Adaptive Business Services

JUNE 2, 2021

They may even be satisfied with their current level of performance and this might be due to one or more cushy accounts that will deliver reliable repeat business … until they don’t. Top reps may argue that what they are doing works and, if it ain’t broke, don’t fix it. You will want to … Make them a part of the process.

CRM 96

CRM Commission Repeat business Represent 96