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Are Your Store Associates Ready for Holiday Shopping Season?

Salesforce

For years now, retailers have focused their retail holiday prep on crushing Cyber Week. of annual retail sales revenue. There’s a reason we champion an omnichannel approach for retailers. There’s a reason we champion an omnichannel approach for retailers. After all, holiday shopping accounts for 19.3%

Retail 52
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How to improve customer relationships with personalized messaging

Martech

Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. You need the technology to be able to execute this,” he said. But data is just one piece of the puzzle. It means responding at the right time and on the right channels.”.

Customers 123
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Open Ended Questions For Retail – Our Summary

The 5% Institute

In the highly competitive world of retail, understanding your customers’ needs and preferences is essential for success. One powerful tool that can help retailers gain valuable insights is the use of open-ended questions. This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue.

Retail 52
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Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. How can your business stand out when shoppers are buying fewer gifts? Salesforce research confirms the close relationship between retail customer service and repeat business.

Service 98
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Using customer journey orchestration to engage existing customers during the pandemic

Martech

During the pandemic, more people became accustomed to conveniences like buy-online pick-up-in-store or curbside deliveries from restaurants and retail locations. Consumers expect the “new normal” use of digital technologies to continue “post-pandemic.” Customer journey analytics tools do just that.

Customers 107
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3 strategies to create better customer journeys across any channel

Martech

Marketing departments often have to adjust outdated technology systems to meet customer needs along their buying journeys while improving processes on the fly. That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Source: Tom Hannigan.

Customers 127
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Microsoft enters the customer experience space

Martech

Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path. These questions aren’t easily answered, but customer journey analytics tools do just that.