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It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. The Essential Handbook for Prospecting and New Business Development. Among the popular methodologies, this happens to be a favorite. The Little Red Book of Selling.
Your business is already excellent at what it does, and your customers are also well aware of this; now it is time for them to give their thoughts! I’d send out a quick email with a few of my core services, and every time clients would say, “I didn’t even know you did X.” But I did ask for referrals.
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