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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Over the last year, the RMN space saw new in-store standards and solid growth.

Retail 116
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Leveraging AI in Podcasting for Enhanced Sales Strategies

Sales Pop!

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. Wrap up Combining AI and podcasting represents a cutting-edge approach for sales teams looking to enhance their strategies.

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How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

Customers 116
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2024 online holiday spending set for record year with $240 billion in sales

Martech

This represents a 8.4% This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. year-over-year growth. Why we care.

Retail 116
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Meta ad revenue up 22% in second quarter

Martech

billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The average price per ad was also up 10%. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 114
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Foursquare introduces Sales Impact attribution features

Martech

Foursquare cites research from Capital One showing that in-store sales represented 84.5% of total retail sales in February 2024 — down only 1.01% from the previous year. As holiday campaigns ramp up in 4Q, retailers will be looking to measure the impact of those campaigns over a complex multichannel journey.

Retail 109
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Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.