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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

You generally need approximately 200–250 responses to accurately represent your population. Brand voice must represent who you are as an organization, your mission, how you operate, etc. Each element of the landing page represents the signage of the business. , “What almost prevented you from completing your purchase today?”