Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. There are still marketing teams that don’t own a revenue number, which is crazy.

GTM 122

GTM Pipeline SQL UX 122

SaaStr

DECEMBER 3, 2019

Salesforce, Yammer, Box, Viva, Success Factors, and of course Gusto and Zoom, which are represented here today. And they have deep conversations, but they’re not UX research conversations. So we bleed SaaS and we’ve been very lucky to have backed some of the iconic companies in the space. We hold back a lot.

Up-sell 64

Up-sell Start-ups Cross-sell B2C 64

ConversionXL

JANUARY 28, 2020

Simple math tells us that anyone who works for us for more than 180 days spends far more time representative of their 90th day then their first. . People asking questions or representing a different point of view should be expected and encouraged, not avoided for potentially hurting someone’s feelings. We should want to change.

Growth 70

Growth X-functional SQL UX 70

ConversionXL

JUNE 19, 2019

Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. You generally need approximately 200–250 responses to accurately represent your population. Each element of the landing page represents the signage of the business.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90