Martech

JULY 19, 2024

Yet, some will grow into strong trees, their branches representing opportunities. Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Each season, the tree matures.

Trust 112

Trust B2B Technique Represent 112

Veloxy

DECEMBER 28, 2023

The effectiveness of outside sales representatives is deeply rooted in their skill to create and uphold direct relationships with potential customers. By focusing on the customer’s needs and demonstrating empathy, outside sales representatives can build lasting relationships that lead to recurring business and long-term success.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. Let’s dive into how we claim agency over AI agents.

Construction 116

Construction CRM Contact Follow-up 116

Martech

NOVEMBER 13, 2024

This vision of an autonomous marketing pipeline represents the future of AI in marketing. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. To strengthen your internal network, start by forming a cross-functional AI council with representatives from each area. Data skills AI runs on data.

Pipeline 122

Pipeline Campaign Objectives and Key Results Legal 122

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. Ideally, a sales representative can update the program in real-time, from wherever they are. So, representatives scrutinize platforms’ security measures.

Territory 342

Territory Represent Sales Lead generation 342

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. We usually find that companies are driving a lot of traffic, but the engagement ends there.

Promote 124

Promote Represent Technology Technology 124

Heinz Marketing

SEPTEMBER 24, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing In a fast-paced sales environment, Sales Development Representatives (SDRs) face the constant challenge of balancing high-volume outreach with personalized engagement. A tool is only as good as its implementation, so choose vendors that will help you onboard the tool successfully.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. Additionally, this stage involves deepening relationships with existing customers through upselling and cross-selling, as well as identifying opportunities for strategic partnerships and integrations.

Price 112

Price E-commerce Cross-sell Profit margin 112

Martech

FEBRUARY 3, 2025

Whatever the problem, they don’t just throw technology at it. These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

Finance 104

Finance Technology Technology Drivers/motivators 104

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

JULY 24, 2024

based companies represent 41% of non-local sponsors in Paris. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” For that Olympics, 86% of the sponsors were Japanese brands.

Sports 114

Sports Gambling Entertainment Hospitality 114

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Sales Hacker

OCTOBER 11, 2024

Sustained success demands a strategic approach backed by powerful technology. Simulation accelerates learning at a fraction of the cost, and their AI avatars are revolutionizing sales training and enablement. Altify is the only sales software that seamlessly blends methodology, strategy, and AI into a 100% Salesforce native solution.

GTM 116

GTM X-functional Pipeline Construction 116

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 99

Objectives and Key Results Government Technology Technology 99

Martech

MARCH 6, 2025

Dig deeper: How ABM systems are evolving to meet changing B2B buying behaviors Phase 2: Understanding the modern ABX framework Modern ABX represents a fundamental shift in how we think about account-based strategies. Traditional ABM is often a marketing-driven initiative focused primarily on new customer acquisition.

GTM 108

GTM B2B Contact Campaign 108

Sales Pop!

AUGUST 2, 2023

Let’s examine some main reasons companies choose outsourced SDR services (Sales Development Representatives): Reducing costs Gain access to international resources Reduce internal-resource usage Improve company focus Accelerate company growth How Does Sales Outsourcing Work? Not all representatives will be experienced in your market.

Represent 212

Represent Lead generation Sales Commission 212

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Source: RSG. Now let’s dive in on each.

Technology 109

Technology Technology E-commerce A/B testing 109

Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

Technology 109

Technology Technology Objectives and Key Results Construction 109

Search Engine Land

OCTOBER 4, 2024

Here are the key points he raised in his presentation, exploring the paradigm shift in search technology and its implications for advertisers and marketers. From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. We’ve made the box bigger.”

Click Through Rate 102

Click Through Rate Engineering Represent Start-ups 102

Veloxy

NOVEMBER 30, 2023

It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Get Your Free Ebook What Is Field Sales Enablement?

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Sales Pop!

OCTOBER 31, 2023

Here, companies are encouraged to create a clear and comprehensive profile that represents the customers and prospects that align with their business objectives. Harnessing the Power of Technology At Pipeline Signals, the second step takes the prospecting process to a new level. To leverage this window of opportunity.

Prospecting 173

Prospecting Sell Pipeline Strategize 173

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. The Benefits of Partnering with an External Marketing Agency Agencies specialize in staying current with the latest trends and technologies.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

FEBRUARY 20, 2025

Larger organizations need a network of AI councils with representatives from various functions to establish a fluid set of interconnected guidance. Quarterly planning, combined with smaller team-level planning cycles like sprints, lets you maintain strategic alignment while enabling rapid course correction when needed.

Government 74

Government Legal Strategize Campaign 74

Sales Pop!

SEPTEMBER 24, 2023

Technology has given sellers so many ways to connect with buyers, yet prospecting is only getting more difficult. The answer is that technology has also given buyers more independence. Those categories are “investment,” “strategic,” “time-bandit,” and “quicksand.” These are the most valuable prospects.

Prospecting 173

Prospecting Strategize Account management Represent 173

Veloxy

NOVEMBER 15, 2022

It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions. Veloxy can help you utilize sales technology to track KPIs, identify accounts, and manage every aspect of the ABSD process.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

SEPTEMBER 18, 2024

In a media landscape dominated by political ads, brands that leverage AI to deliver hyper-personalized, real-time messaging will be well positioned to connect with consumers in ways that were previously impossible.

Campaign 70

Campaign Represent Strategize Trust 70

Martech

MARCH 19, 2025

Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach. It means embracing new technologies and methods. AI-powered tools assist with execution, but strategic thinking and continuous learning remain critical.

Assembly Line 72

Assembly Line Manufacturing Campaign Education 72

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Sales Hacker

AUGUST 7, 2020

Sales Technology. Mellanox Technologies. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Rhythmic Technologies, Inc. Vice President of Sales & Strategic Partnerships. Senior Sales Development Representative. Leadership. Sales Development.

Territory 131

Territory Presentation Strategic partnership Inside sales 131

Sales Pop!

AUGUST 3, 2023

The Strategic Integration of Technology In a world increasingly driven by technology, the strategic integration of tech solutions is paramount. Taft highlights the importance of crafting a robust strategy before implementing new technologies. You have to have a strategy before you implement technology.”

Customers 130

Customers Strategize Technology Technology 130

PandaDoc

MARCH 25, 2025

While small and mid-market businesses (SMBs) represent 43.5% This guide explores how forward-thinking SMBs are leveraging modern technology to find shortcuts on the competitive sales highway, with practical strategies you can implement to transform your revenue operations starting today. The goal isnt to outspend them.

E-commerce 52

E-commerce Contract Legal Price 52

Salesforce

FEBRUARY 19, 2025

Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order? A world where technology can help provide real-time order updates to both your teams and your customers is a lot closer than you might realize, however.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

Martech

JUNE 20, 2024

It’s just as important to approach this transformation with a strategic, deliberate and evidence-based mindset to ensure success. “It’s necessary to have a well-defined data strategy that ensures the collection, storage and processing of clean, accurate and representative data.

Legal 116

Legal Objectives and Key Results Strategize Represent 116

Veloxy

NOVEMBER 22, 2023

As a field sales manager , you are responsible for guiding sales representatives, nurturing their skills, and ensuring they have the tools and support to excel in their roles, including field service support when needed. Solid insights for field sales managers and field representatives.

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits.

Represent 126

Represent Trust Niche Legal 126

Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Enhanced Collaboration.

Strategize 114

Strategize UX Technology Technology 114