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Lead Sourcing: Do you know where your leads came from?

Heinz Marketing

The lead source field should not be an open text field – it should be a drop down with a set list of values that represent your various channels, like: Event. If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show.

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3 Reasons to Keep Refining Your Company Digital Brand

Score More Sales

Knowing that your online brand exists through whatever is written and posted about your company online – does it represent how great your business is? We invest hundreds of thousands of dollars in tradeshow strategies – I’ve worked with companies who annually hit dozens of tradeshows to build visibility. Your Virtual Trade Show.

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If you want more ROI from your next trade show, don’t miss this

Heinz Marketing

Trade shows represent a huge percentage of many companies’ marketing budgets, yet can be maddeningly difficult to manage effectively to drive true ROI, sales pipeline and customer impact. That’s one reason I’m so excited to see what my friends Alice Heiman and Dianna Geairn have launched.

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4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." In our awesome, orange track suits , we represented HubSpot even when we grabbed a sandwich. Why can't the same concept apply to an event? We wanted to be everywhere our best potential customers could be.

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Top Ways to Maximize Trade Show Opportunities

Score More Sales

Today’s tradeshow booths are littered with people who simply sit and stare at their smart phone – you appear unapproachable and disinterested when you do that. A very important part of your role at the event is in making notes and associating them with specific people so that you will remember them after the event.

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Sales facts that most of the startups aren’t aware of

Salesmate

51 % of trade shows attendees request that a sales representative visit their company after the event. By automating the follow-up, you and your sales reps will get more time to focus on creating new sales strategies for increasing your conversion rate. . Sales Fact 4: Trade Fairs are profitable . It acquaints you with a lot of opportunities.

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8 Mistakes CMOs Make When Structuring Their Marketing Teams

Hubspot

At the same time, there are skill sets that need represented on every marketing team. Back when marketing was only focusing on creative media, tradeshow booths or even email marketing, time was on your side. or Jacks of All Trades. 6) Under-valuing Agility. Now, there are a number of moving pieces constantly active within your sphere.