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After beating all the odds and putting in a lot of hard work, you managed to set up your very own startup. Now comes an equally challenging task – How to sell your product? There are many things that startups aren’t aware of when it comes to selling, which is why most of them fail to survive for long in the business world.
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Marketing used to be the team that created the brochures and sell sheets sales reps used. Instead you need a content person who can write for multiple channels, a demand generation person who can get the content in front of buyers and an operations person who can connect it all up in your marketing system. or Jacks of All Trades.
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Imagine you are feeling like eating steak today, and you know that 3 restaurants down the road have NY Strips for $32, $37 and $42… you also know that the supermarket sells frozen NY Strips for $12. To verify ask: “Will you come up with your own messaging, or do we need to give you a script and email sequence?
Social Selling. Social selling has strengthened over the last several years, with forced work from home being the major catalyst most sales professionals needed to embrace the opportunities that come with it. Finally, the time has come where the lists of the top tradeshows and events for the year are coming out. July 21, 2021.
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Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? They won’t get followed up. Picking up the phone and making some calls. Is it the name on a list you bought from a content aggregator for $23? Is this a person with authority to buy?
When today’s buying committee is made up of at least 6 people, and 1 in 2 consumers completely disregard content they deem irrelevant, what’s needed to drive meaningful, scalable engagement? Sales: Promotion, Lead Engagement, Follow-Up. But as we all know, creating content that resonates with one persona is hard enough.
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