Remove Represent Remove User Experience Remove UX
article thumbnail

Understanding User Experience (UX) vs. Customer Experience (CX)

Outreach

This particular user is persistent, however, and talks to a customer service representative via a chat bot to get some questions answered. The representative is eager, answers promptly, and sends the customer a follow-up email with helpful resources. Customer Experience (CX) vs. User Experience (UX).

article thumbnail

The Effects of Typography on User Experience & Conversions

ConversionXL

It represents the voice of an atmosphere, or historical setting of some kind. Cyrus Highsmith, author of Inside Paragraphs says typefaces represent the voice of an atmosphere, or historical setting, and that’s very true, but I want to add to that. The Blue in this graph is represents sites using serif fonts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Which popular beauty and cosmetics website has the best user experience? Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? 5 dimensions of UX benchmarking. Benefits of UX benchmarking.

UX 119
article thumbnail

A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
article thumbnail

Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Personas are fact-based (derived from user research) fictional representations of your users. They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. Each card represents a (category) page on your website. The tool of choice for a lot of UX professionals.

article thumbnail

Website Information Architecture: How to Optimize for UX

ConversionXL

Personas are fact-based (derived from user research) but fictional representations of your users. They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Each card represents a (category) page on your website. Here’s a sample persona.

UX 114
article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention. Similarly, a search box on 404 pages can sometimes make up for the UX glitch.

UX 115