Remove Represent Remove User Experience Remove X-functional
article thumbnail

Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

Personas are fact-based (derived from user research) fictional representations of your users. They represent the goals, motivations, characteristics and behaviors of the most important groups of your users. method for finding patterns in how users would expect to find content or functionality. Image credit.

article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Step 7: Conduct one-on-one interviews. Important caveats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality.

article thumbnail

10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Moreover, they can have considerable positive effects on the user experience as well, which translates into metrics that are harder to measure, but are nonetheless of paramount importance to online businesses, such as customer satisfaction and retention.

UX 115
article thumbnail

4 Advanced Meta Tags For SEO You Might Not Be Using But Should

ConversionXL

Here is an example of what a rel canonical looks like in HTML: The rel canonical tag points to the canonical url, or the url that represents the ‘master version’ of the page. Hreflang (rel=”alternate” hreflang=”x”). Most of these tools function the same way. In the above example, “ [link] ” is the canonical url.

Territory 139
article thumbnail

New Facebook Coupon Feature Helps Local Businesses Determine Social ROI

Hubspot

If your business is , in fact, a local one, then you'll find the new functionality right within the normal composer tool on your page's timeline. The first time you click to create an offer, a tour of the new functionality will launch. The User Experience. A Headline: The headline is basically the main offer.

article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Engaging with users became more of a norm and less of an exception. Traditional personas began to look too finished, too final. plot(pcanalysis).