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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses). While many external factors contribute to this decline in influence, much of it may be self-inflicted.

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Who Writes Amazon Product Reviews? [Data Analysis]

Hubspot

Which geographies drive the Amazon product review sphere, and which are under-represented? indicate that a state's contribution is higher for Amazon reviewers than the US population; for those below 1.00, the state's population is under-represented in Amazon product reviewers. Location-based Findings About Amazon Reviewers.

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Why This U.S. Olympic Skier Uses Her Platform to Fight Climate Change

Salesforce

That position has allowed her to speak directly to policy makers, which she did in 2018 when she visited Washington to speak directly to members of Congress. . It’s the athlete, a scientist, and a representative who knows all the policies that are relevant.”. Diggins proudly said following their meeting , a former U.S.

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Resources for Job Seekers in the 2020 Economy

SalesLoft

Washington, D.C. NASWA: The national organization representing all 50 state workforce agencies: How Each State’s Workforce Agencies Respond to Coronavirus (COVID-19). KSAT 12: A list from KSAT 12 of open positions in the San Antonio area. area: WTOP News: A list from WTOP News of DC-area companies that are hiring.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. to date are Oracle, Nielsen, The Washington Post and a number of CTV providers. But recently it’s seen startling success with younger age groups. using Snowflake’s data-sharing technology.

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Twitter Usage Per Capita: How States Compare [Infographic]

Hubspot

The map illustrates this ranking - the numerical values represent how much higher or lower each state’s usage was compared the national average. The top 3 states were Massachusetts, Washington and Oregon, each with usage over 60% higher than the average.

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The Great Renegotiation: Reimagining the Workplace to Advance Gender Equality

Salesforce

Still, the reality that women represent nearly two-thirds of low-paying jobs in the workforce — with an overrepresentation of Black, Latina, and Indigenous women — became more apparent as the pandemic’s impact on finances continued. This is about an opportunity to try and make your workplace better … because the balance of power has shifted.”