How marketing leaders can transform marketing from a support function to a growth driver
Martech
NOVEMBER 13, 2024
The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., They overwhelmingly believed that well-executed marketing initiatives represent capital investments (rather than mere operating expenses). While many external factors contribute to this decline in influence, much of it may be self-inflicted.
Let's personalize your content