Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 112

Retail Networking Up-sell Consult 112

Sales Pop!

FEBRUARY 28, 2022

It is completely normal for someone to look to the internet for solutions to anything from taxis, entertainment, grocery shopping, and retail purchases. Retail ecommerce sales exceeded $4 trillion worldwide in 2020 with a total sales growth of nearly 50%. on Instagram making them the perfect platforms for online retailers to target.

Retail 130

Retail Cross-sell Entertainment Follow-up 130

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Networking Customers E-commerce 116

Cerebral Selling

DECEMBER 5, 2024

Sell the problem, not the product Most salespeople lead their pitch by focusing on their products or their benefits. In Sell The Way You Buy , I talk about how humans are biologically programmed to prioritize the elimination of threats of pain and loss. Selling the problem will get them to lean in and act on those feelings faster.

Pitch 130

Pitch Sales Retail Technology 130

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customers 107

Customers Commission Customer Relationship Management Retail 107

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Online retailers no longer need salespeople, but customers still crave personalized, “live” relationships. We hope you find good solutions for your business in this review because each of the platforms presented is a great tool for eCommerce and rapid retail growth.

Retail 130

Retail Growth X-functional Cross-sell 130

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

Retail 106

Retail Launch Campaign Contact 106

Partners in Excellence

DECEMBER 14, 2023

It’s interesting to see continued predictions of the death of selling. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. I actually never see anything about this other than within the selling community. Hmmm, what am I missing?

Sell 146

Sell Retail Up-sell Promote 146

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Networking Customers E-commerce 116

Sales Hacker

SEPTEMBER 6, 2022

When setting sales goals for your retail employees — or for any employee, really — there are usually two things to keep in mind: Those goals need to be realistic and clearly defined. What drives your retail employees to achieve the goals you set for them? This one is especially effective in retail. Competitive team goals.

Retail 126

Retail Gaming Drivers/motivators Commission 126

Salesforce

JULY 18, 2024

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

A/B testing 97

A/B testing Retail CRM Cross-sell 97

Partners in Excellence

APRIL 15, 2024

My first job was a part-time Christmas job in retail sales when I was 12. After that, I worked in retail during high school, sold magazine subscriptions (using birth leads) and even sold encyclopedias door-to-door. I was introduced to Strategic Selling and became an ardent fan of formal sales methodologies and sales processes.

Sell 139

Sell Retail Commission Engineering 139

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. Higher spending by European shoppers was largely driven by inflation (the average selling price was up 13%). In the U.S.,

Retail 112

Retail Sports Territory Manufacturing 112

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 98

Retail Networking Technology Technology 98

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. By leveraging Amazon’s extensive logistics network for same-day fulfillment, retailers don’t need to build out their own infrastructure.

Retail 73

Retail Cross-sell Gaming Networking 73

Martech

JANUARY 7, 2025

Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe. For instance, the highest-selling category, electronics, benefited from the highest peak discounts 30.1% The 2024 holidays were the most mobile ever, according to Adobe. Smartphones drove 54.5% of online purchases. Additionally, 79.1%

Retail 108

Retail Price Up-sell Sell 108

Martech

JULY 23, 2024

Dig deeper: Are you selling me a real Prada bag or a fake? Dig deeper: 2024 predictions for ecommerce and retail The road ahead As AI continues to evolve, so will the challenges and opportunities in brand protection. When consumers receive subpar knockoffs, they often blame the brand, not realizing they’ve been duped.

E-commerce 118

E-commerce Legal Pharmaceutical Trust 118

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Profit margin User Experience Networking 97

Martech

DECEMBER 2, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. Please list three ways to measure marketing incrementality for social media and email campaigns.

A/B testing 112

A/B testing Territory Technique CTR 112

Partners in Excellence

MAY 2, 2023

I’d had a few selling experiences as a kid. In Boy Scouts, there was always an event of some sort that we had to sell tickets for. My Mom usually bought the allocation I was assigned to sell. And the selling I did do was mostly answering questions about the products on display. But none in selling.

Sell 133

Sell Retail Consult Strategic planning 133

Iannarino

JULY 3, 2021

Do not target the companies that already buy what you sell or are highly likely to start doing so. The primary ingredient in phone spam is the fact that what you sell has no relevance for the person receiving the call. Make sure you tell them exactly what you sell and how you 100% guarantee that they need this product.

Cold Call 325

Cold Call Pitch Retail Clients 325

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner.

Retail 90

Retail Launch Campaign Contact 90

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Networking Strategize Start-ups 89

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales? Lets dive in.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. But this thinking misses a key point brick-and-mortar is not just about selling. Email: Business email address Sign me up!

Retail 77

Retail Drivers/motivators Launch Up-sell 77

Martech

JANUARY 6, 2022

Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. Even better, for the bottom line, is if you can continue to grow that investment in an SaaS platform and sell it to a giant like Mastercard.

Sell 119

Sell Retail Finance Technology 119

Search Engine Land

OCTOBER 3, 2024

This presents a new opportunity for you to reach people who are looking to buy the products you sell. Price comparisons across retailers. New Lens Search results. Google today is launching a new results page today for iOS and Android devices in select countries. It will show product information, such as: Reviews. Where to buy.

Retail 80

Retail Launch Price Presentation 80

Martech

SEPTEMBER 12, 2024

These help accelerate CDP implementation with industry-specific templates, data models and attributes; currently available for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail. ” A unified view of B2B buying and selling.

Assembly Line 110

Assembly Line Contract B2C GTM 110

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. They should also provide lifestyle images that tell a story or show their product in use, and infographics that highlight a product’s unique selling points.

Retail 86

Retail Click Through Rate Promote Growth 86

Iannarino

SEPTEMBER 5, 2022

A salesperson who sells to the government (B2G) is going to need to make sure they are on every list to ensure they receive a request for a proposal (RFP). A retail salesperson need only wait for a customer to walk in their front door. Different types of sales require different approaches.

B2B 212

B2B Prospecting B2C Government 212

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Let’s pretend you sell water heaters. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same.

Niche 98

Niche Retail Promote Follow-up 98

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. The company’s churn rate was a primary cause.

B2B 114

B2B Contract Consult Price 114

Salesforce

NOVEMBER 5, 2024

Wondering if you should sell or not? Imagine your favorite coffee shop sending you weekly updates on new brews and seasonal treats, or a popular retail store sharing “insider access” to upcoming sales and style tips tailored just for you. Upsell and cross-sell nurtures can help improve the customer’s lifetime value.

Campaign 92

Campaign Cross-sell Click Through Rate CRM 92

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. The high tech, retail and consumer goods industries were also constrained.

Cross-sell 111

Cross-sell Growth CRM Up-sell 111

Cerebral Selling

NOVEMBER 30, 2023

For example: IKEA doesn’t sell furniture. They sell easy transport and assembly. Uber doesn’t sell transportation. They sell frictionless rides on demand. Disney doesn’t sell rides and movies. They sell magic and enchantment. Ritz Carlton doesn’t sell hotel rooms.

Sell 130

Sell Transportation Entertainment Up-sell 130

Search Engine Land

DECEMBER 7, 2023

With these insights, you can make informed decisions for your online retail efforts. The idea is simple: If demand is in the market, products should sell. And if the price is good, or at least normal, products will most likely sell. Gaps in your product and brand coverage. Product pricing.

Retail 84

Retail Product Non-Profits Profit margin 84

Martech

JUNE 21, 2024

The luxury and vintage goods market, and especially the re-sale part of that market, has been steadily growing , and websites selling used luxury bags, watches and even sneakers seem to be everywhere. If you’re marketing those luxury goods, the last thing you want to be doing is unwittingly selling fakes.

Sell 102

Sell Retail B2B Technology 102