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Google Search Ads 360 gains retail media capabilities

Martech

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

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2024 Predictions: Ecommerce and retail

Martech

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

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The Key To Painless Retail Returns: Equip Your Service Agents

Salesforce

Few things keep retailers up at night as much as merchandise returns. The average retailer incurs $106 million in returns for every $1 billion in sales, according to one report. And whenever possible, brands implement self-service returns. But there will inevitably be cases where service teams need to step in.

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Google Search Ads 360 gains retail media capabilities

Search Engine Land

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner. .” Why we care.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Salesforce

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

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Criteo puts retail media DSP into general release

Martech

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. However, the industry has been fragmented, making it difficult for retailers, brands, and agencies to reach their full potential.

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