Search Engine Land

SEPTEMBER 13, 2024

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.

UX 84

UX Retail Sports Cross-sell 84

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 90

Retail Networking Technology Technology 90

Martech

MAY 6, 2024

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries. It was developed through a partnership with Zoomin Software. Why we care.

Service 97

Service Manufacturing Retail Customers 97

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Now let’s dive in on each.

E-commerce 105

E-commerce Technology Technology A/B testing 105

Salesforce

SEPTEMBER 30, 2022

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Tip #1: Give service employees the full customer view.

Service 98

Service Retail Customer Relationship Management Repeat business 98

Sales Pop!

FEBRUARY 11, 2022

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

Service 98

Service B2B Customers Represent 98

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

Customers 113

Customers Retail Represent Contact 113

Salesforce

APRIL 29, 2022

Older technology systems lack flexibility and can’t deliver the utility customer satisfaction level critical in today’s competitive market. Customers want personalized interactions and efficient customer service like they get from Uber and Amazon. In-person service calls should be scheduled only when the problem calls for it.

Technology 98

Technology Technology Customers Cross-sell 98

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. As a result, more and more AI-powered solutions are being announced every day.

Technology 95

Technology Technology Retail Campaign 95

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 88

Retail Networking Strategic partnership Campaign 88

Martech

MARCH 30, 2022

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” Tech needs to be in service of goals. A CDP is like a map. Cesar Brea of Bain and Co. What changed?

Technology 103

Technology Technology Pharmaceutical Clients 103

Salesforce

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

CRM 102

CRM Service Retail User Experience 102

Salesforce

JUNE 23, 2022

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news? For example, U.K.

Service 98

Service Customers Retail User Experience 98

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Companies using blockchain technology for data also have a number of security options in handling and storing the data, either on or off the chain. NFTs in the metaverse.

Technology 116

Technology Technology E-commerce Legal 116

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 80

Retail Networking Engineering Closing 80

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 77

Retail Profit margin User Experience Networking 77

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! In the end, we have to give deep discounts to drag deals over the finish line.”

Pitch 130

Pitch Sales Retail Technology 130

Salesforce

JANUARY 11, 2022

Digital customer service channels help service teams meet customer expectations for fast and flexible support. Customer contact channels such as online chat, messenger apps, and video support saw double-digit adoption gains in 2020 compared to 2018, according to the Salesforce State of Service report.

Service 98

Service Customers Contact Manufacturing 98

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. Before the blossoming of software-as-a-service (SaaS), DAMs were installed software that resided on a company’s servers. File formats and handling. Search and metadata.

Technology 101

Technology Technology Legal Contract 101

Spiro Technologies

SEPTEMBER 27, 2023

There are certain brands that are done specifically for some of the big retailers’ focus. But again, like many hair care brands like R+Co is not sold anywhere else other than salons and maybe big retailers, like Neiman Marcus and Bluemercury. Adam Honig: Yes, the high-end retailers. However, the backbone remains the same.

Technology 105

Technology Technology Manufacturing Retail 105

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. It used to be that there were certain categories of products and services that needed to be purchased in-person, which was often the case, especially for big-ticket items.

Retail 138

Retail Electricity Niche Technology 138

Martech

DECEMBER 26, 2023

Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. The technology can be used to power transcription and make video more successful.

Customers 143

Customers Retail GTM B2B 143

Search Engine Land

AUGUST 3, 2023

billion from its ad services in the second quarter of 2023. The retail giant’s solid performance sends a clear message that the digital ad industry is rebounding which should offer reassurance to hesitant marketers. Amazon generated $10.68 Why we care. Leading the way with AI. Earnings report.

Service 92

Service Click Through Rate Retail Networking 92

Salesforce

JUNE 4, 2024

As current retail trends increasingly show the blurring of digital and physical shopping, retailers are connecting with shoppers in more ways than ever before. The good news is this gives retailers more chances to prove they recognize, understand, and value shoppers. The bad news?

Retail 64

Retail Service Appointment Promote 64

Salesforce

FEBRUARY 7, 2022

Leaders must ensure that service agents can provide the same level of service and personalization as customers receive from automated digital workflows. While chat features and easy access to service agents can help customers get product information quickly, OOBO in your customer support arsenal leaves no sale to chance.

Service 97

Service Cross-sell Customers Drivers/motivators 97

Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders.

Objectives and Key Results 126

Objectives and Key Results Retail Finance Launch 126

Martech

DECEMBER 29, 2021

They should be analyzing the data points that tell them what service or product their customer might be looking for and what the preferred channel is to reach out to them. Instead, it will be more important than ever to have service reps and other brand personnel at the ready and skilled in using new CX software. Team adjustments.

Retail 126

Retail Trust Service Technology 126

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

JANUARY 6, 2022

Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. Yum Brands has also been a groundbreaker in terms of acquiring and developing its own AI and experience technology. Why we care.

Sell 117

Sell Retail Finance Technology 117

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Retail 99

Retail Launch Manufacturing Campaign 99

Salesforce

NOVEMBER 20, 2024

One of the great things about AI agents is that you can easily converse with the technology as if it were a person. These help ensure there’s always a bold line between human and technology. You may be led to believe it’s a real person, and when you realize it’s actually a piece of technology, feel frustrated and lose trust.

UX 122

UX Retail Technology Technology 122

Partners in Excellence

APRIL 12, 2022

Let’s be clear, a rep-free buying process, a preference for “self service,” is nothing new. Retail stores, usually don’t have a lot of staff focused on helping the customer buy. Many retailers had no or minimal “stores,” creating virtual stores through their catalogs.

Retail 131

Retail Tradeshows Territory Up-sell 131

Martech

DECEMBER 27, 2021

As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. But next year, real-time engagement technology will enable connectivity between metaverses and create a more connected and engaging experience for users. ” Real-time engagement. ” Virtual and in-person conference experiences.

Customers 143

Customers Retail Technology Technology 143

Veloxy

FEBRUARY 15, 2022

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). Covid’s Impact on Field Sales 5 Steps to Becoming the Best Field Salesperson in 2022 5 Must Have Field Sales Technologies. Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. In this world, you don’t get all your services from one provider.”. This is MarTech. This is our mission.

CRM 132

CRM E-commerce Objectives and Key Results Retail 132

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. And what other inroads will be made in customer experience for retailers and brands?

Retail 109

Retail Technology Technology Conversion 109

Salesforce

FEBRUARY 15, 2024

Retailers are betting big on the future of artificial intelligence (AI), with 92% investing in the technology. Using AI in retail isn’t new — 59% of retailers use it to help store associates make product recommendations while 55% use digital assistants to help online shoppers. What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92