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Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. 40,000/150 = $267/SQL. Or rather $250/SQL. As the SDR generates 12 SQLs/mo = $3,000 in commission. We look to spend $1,250 for 5 SQLs since this is what the business model is.
During this stage, you want to meet the people doing the main activities in each function, not the managers. . If, for example, the retail team tells you customers are frustrated about the availability of specific products in certain stores, find out when this started. Do you need SQL skills to pull reports, or are there dashboards?
So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?
And honestly, for a lot of our customers, I mean, at Dataiku, we work with mostly large enterprises, Fortune 500, Fortune 1000 companies, but across all sectors, right, from financial services to retail, CPG, as well as healthcare, pharmaceuticals, manufacturing, et cetera, so really quite a bit across the board.
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