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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Dig deeper: Why you should add predictive modeling to your marketing mix 5.

Retail 114
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10 questions to ask when auditing your email program

Martech

I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. This gave you a foundation and direction for your planning process. Now: A 10-point email audit for strategic planning. A pitch for bringing back the strategic planning session.

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Consumer research differentiates brands this holiday season

Martech

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

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Everything You Know About Trade Promotion Management Is Wrong

Salesforce

Retailers continue to hold all the cards, charging a premium for shelf space, demanding on-time, in-full shipments, short-paying the brands, and demanding increasing trade spend. It’s time to focus on strategic revenue growth management, here’s how to get started. Leverage joint business plans.

Promote 98
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Why I Love Selling

Partners in Excellence

A major bank gave me a couple of offers in strategic planning and operations planning. I got to wander all over the bank, talking to executives in the international banking ops, trust, treasury, check processing, retail, corporate, credit card and other areas. My first year, I had a quota of $27M.

Sell 133
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Retail marketers are always looking to increase their revenue per customer.

B2C 110
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Facebook’s failure highlights why email reigns

Martech

This email from apparel retailer James Mae reminds recipients why they rule – because they subscribe to the brand’s email updates! If your team needs a week or more to go from strategic planning to tactical execution, look for ways to make the process more efficient. ” Image via MailCharts. Image via MailCharts.