Martech

SEPTEMBER 5, 2024

Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. AI Optimize streamlines this and lets users optimize aspects of their SEO content during the Yoast SEO Analysis process.

Retail 106

Retail Gaming Campaign Engineering 106

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 111

Retail Networking Profit margin Technology 111

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Salesforce

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 110

Retail Objectives and Key Results Trust Start-ups 110

Martech

FEBRUARY 1, 2024

Social commerce to dominate retail With features like in-app purchases, shopping tags and integrated payment options, social media platforms are taking over as primary shopping destinations. The post Top 5 strategic trends for social media marketing in 2024 appeared first on MarTech. In your inbox.

Strategize 141

Strategize Trust Launch Retail 141

Martech

AUGUST 8, 2024

With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns. Personalize experiences at scale. Enable the Position-Less Marketer.

Retail 112

Retail Campaign Follow-up Strategize 112

SaaStr

FEBRUARY 9, 2025

5 Non-Obvious Learnings from Klaviyo’s Journey: Data connectors are more strategic than you think : While building data connectors might seem like grunt work, Klaviyo’s early investment in building their own connectors gave them deep insights into data structure and customer behavior.

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. We are here to break down key takeaways from major retail SERP changes, including: Why is Google adapting how it serves product results to consumers in 2023. The list goes on. YoY in Q1 2023.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same. E-gifts and gift cards may be in demand.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 93

Retail E-commerce Strategic partnership Click Through Rate 93

Search Engine Land

JUNE 23, 2023

It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing a path to regular visits, both online and offline.

Retail 89

Retail Networking Strategize Start-ups 89

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Get MarTech!

Retail 98

Retail Networking Strategic partnership Campaign 98

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Hubspot

AUGUST 12, 2020

Ecommerce is an undeniably powerful opportunity for retail stores to increase sales and reach new customers. And, in 2020, amidst the global crisis, ecommerce is fast becoming the go-to model for keeping retail businesses afloat. Retail has been directly impacted by this change in consumer behavior. Remote Work. Image Source.

Retail 101

Retail Contact Price Up-sell 101

Search Engine Land

DECEMBER 7, 2023

With these insights, you can make informed decisions for your online retail efforts. This process turns raw data into actionable insights, uncovering patterns and opportunities to inform strategic decisions and enhance your campaigns’ competitiveness. The Merchant Center data transfer can be set up in the data transfer menu.

Retail 84

Retail Product Non-Profits Profit margin 84

G2

MARCH 6, 2025

Creating and driving organizational transformation can feel like driving on the opposite side of the road in a foreign land daunting. Now consider driving a dirt track? Unimaginable, right?

Retail 59

Retail Strategize 59

SaaStr

MARCH 25, 2025

This is especially effective in industries like restaurants, retail, or healthcare. Be Strategic About Travel : In-person selling doesnt always mean you have to be on the road 24/7. The key is to be strategic, balancing the efficiency of virtual interactions with the power of in-person connections. At least do more of it.

Conversion 75

Conversion Territory Referrals Inside sales 75

Search Engine Land

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. This gives strategists the ability to actually strategize. Strategize proactively: Leverage AI-driven suggestions to optimize ad performance and boost conversions.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

TrackStreet

MARCH 28, 2025

For brand executives and eCommerce leaders, this is a moment of strategic decision-making. Retailers Will Prioritize Their Own Margins If your brands pricing becomes inconsistent due to tariff-related pressures, authorized partners may deprioritize your products. But heres the reality: market disruption always presents opportunity.

Price 52

Price Retail Strategize Contact 52

Search Engine Land

AUGUST 22, 2024

Ideal strategic approach for exploring new market opportunities. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation. Advantages There are more options available to accommodate regional differences and tailor the user journey (e.g., a custom-made landing page for each location).

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? They study it, map it out, and then look for the right tool to solve it.

Finance 101

Finance Technology Technology Drivers/motivators 101

Search Engine Land

JULY 10, 2023

In retail and ecommerce, text ads’ appearance in SERPs was nearly cut in half, shopping ads decreased by 6%, and the appearance of traditional organic blue links fell by 8% YoY. The answer is a strategic search revolution that knocks down the walls between paid and organic and is firmly rooted in data. Will your brand be ready?

Strategize 81

Strategize Retail Negotiate B2B 81

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Sales Pop!

NOVEMBER 18, 2022

Because strategizing about market changes will not only benefit your future planning but could actually create competitive advantage to help close deals right now. How about traditional retail? But I’m suggesting that we all stop and, in the interest of time, conduct concise team brainstorming events that can be just as productive.

Real Estate 212

Real Estate Healthcare Government Objectives and Key Results 212

Sales Pop!

AUGUST 24, 2021

Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. How about traditional retail? Truthfully, though, such sessions have their merits. But in the interest of time, rapid sales team brainstorming events can be just as productive.

Transportation 209

Transportation Real Estate Healthcare Government 209

Partners in Excellence

APRIL 15, 2024

My first job was a part-time Christmas job in retail sales when I was 12. After that, I worked in retail during high school, sold magazine subscriptions (using birth leads) and even sold encyclopedias door-to-door. I was introduced to Strategic Selling and became an ardent fan of formal sales methodologies and sales processes.

Sell 139

Sell Retail Commission Engineering 139

Search Engine Land

SEPTEMBER 23, 2024

This streamlined access helps you make informed strategic decisions without consulting multiple sources, saving you time and money. Dig deeper: Google Search Ads 360 gains retail media capabilities Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place.

Campaign 71

Campaign Engineering Retail Strategize 71

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Get MarTech!

Customers 145

Customers Retail GTM B2B 145

Martech

SEPTEMBER 25, 2024

These moments allow your brand to be a trusted guide instead of a journey interrupter — but only if you’re strategic. As many as 45% of consumers prefer in-store shopping because of the ease of product comparisons, according to the National Retail Federation. The challenge is to uncover your opportunities to guide consumers.

Trust 63

Trust Retail Strategize Growth 63

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 101

Hospitality Objectives and Key Results Healthcare Manufacturing 101

Search Engine Land

JANUARY 11, 2024

Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Retail Media Creative Studio enables advertisers to generate banner ad creatives in seconds simply by inputting a product’s URL. Why we care. How it works. Automated optimization. Highlights. See terms.

Retail 108

Retail A/B testing Click Through Rate Launch 108

Salesforce

JULY 8, 2021

Want more retail leadership insights? Find retail leaders’ strategy tips, plus technology and retail innovations. In retail, customers don’t care what your organizational structure is. They just want to be able to interact with the retailer where they want, [and] get what they want,” said McCormick.

Retail 98

Retail Customers Appointment Strategize 98

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Budget friendliness: Local advertising is often more accessible for small businesses.

Retail 114

Retail Campaign Strategize Strategic planning 114

Martech

SEPTEMBER 26, 2024

Topsort’s integration with Twilio Segment provides retailers and marketplaces with a platform that tracks key advertising events for sponsored listings, enabling them to optimize budget consumption, attribute purchases, and achieve sellers’ conversion goals through Twilio Segment and Topsort’s reporting tools.

Commission 63

Commission Retail Campaign Strategize 63

The 5% Institute

JULY 21, 2020

Whether you work in retail, a showroom or generally just in product sales; you’ll most likely and regularly come across the I’m just looking sales objection. What you’ve strategically done, is made them visualise what it is that you’re selling, asked them to simply let you know which one they’d be more interested in.

Retail 144

Retail Sales Relationship building Up-sell 144

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. It must be a substantial part of every email marketing program.

Cross-sell 131

Cross-sell Retail B2C Strategize 131