article thumbnail

SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 105
article thumbnail

IAB finalizes retail media networks standards for in-store

Martech

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Processing.

Retail 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Search Engine Land

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. This is where SEO, CRO and UX work come into play.

UX 84
article thumbnail

Is it time to rethink your Google Ads strategy?

Search Engine Land

For many B2C retailers, this approach works well. The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., But the company had changed.

article thumbnail

2024 online holiday spending set for record year with $240 billion in sales

Martech

This is good news for retailers with a solid digital marketing strategy. The anticipated record-breaking spending will also lift mobile shopping into uncharted territory. retailers,” said Pandya. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe.

Retail 115
article thumbnail

Measuring marketing incrementality: Best of the MarTechBot

Martech

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Context) You are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains.

article thumbnail

Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. But shoppers in this region also increased their average units per transaction this year, up 4% from last year.

Retail 112