ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 110

B2B Conversion B2C SQL 110

ConversionXL

SEPTEMBER 30, 2020

Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days. The final step, then, is normalization: Attributed value for google/cpc = $300/($300+$500) = $300/$800 = 0.375 x $500 = $187.5

X-functional 93

X-functional SQL Campaign Launch 93

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? If you sell globally, wouldn’t you want to know which countries’ sales are most impacted by bank holidays? Where do my users come from?

Gaming 85

Gaming Sports SQL X-functional 85

Sales Hacker

AUGUST 30, 2018

The Winning By Design Blueprint Series provides practical advice for parts of a SaaS sales organization. Thus making them a sales qualified lead. To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc.

Prospecting 61

Prospecting SQL GTM X-functional 61

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. There’s, I don’t know, 10,000 sales apps now or 10,000 marketing apps. Companies don’t have enough sales roles. The last one is, a lot of times, sales and marketing.

Growth 112

Growth Niche Hospitality X-functional 112

Heinz Marketing

JUNE 4, 2018

Another episode of Sales Pipeline Radio for you! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

Pipeline 58

Pipeline Sales Drivers/motivators X-functional 58

SaaStr

MAY 10, 2019

So I started my career on the business side of consulting in the sales force space. Moved to the bay area about 10 years ago and when I moved there and worked in the sales force consulting space we’re doing a lot of high tech companies. Jason Reichl: Yeah, absolutely. And then also you know we have a very unique skill set.

X-functional 58

X-functional SQL Pipeline Go To Market 58

SaaStr

MARCH 1, 2019

What one question must all founders be asking in the sales process? * Where should the responsibility for upsell lie, customer success or sales? Should sales commission be paid on renewals? Does it lie with customer success or does it lie with sales? What time frame from SAL to closed lead suggests product market fit?

Contract 68

Contract Price Commission Conversion 68

SaaStr

JANUARY 3, 2020

What one question must all founders be asking in the sales process? * Where should the responsibility for upsell lie, customer success or sales? Should sales commission be paid on renewals? Does it lie with customer success or does it lie with sales? How does Tom think about constructing comp plans the right way today?

Contract 12

Contract Price Commission Conversion 12

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2?

Start-ups 58

Start-ups B2B A/B testing Pipeline 58

ConversionXL

OCTOBER 4, 2018

According to Phillips: A few thousand records with a sufficient amount of positive and negative outcomes can be sufficient for marketing, sales, and product prediction. In stadiums, Longstreet explained, point-of-sale machines and ticket scanners exist for a single purpose—to complete transactions quickly and keep lines moving.

Sports 131

Sports Clients Engineering Niche 131

SaaStr

DECEMBER 8, 2023

It’s easier for someone who isn’t as sophisticated with SQL because they can ask questions of their data without the 3-6 month learning curve beforehand. Imagine having an entire company’s data infused with ChatGPT Enterprise so they could query all the top sales deals and common trends and have all of that come back. Personalization.

GTM 125

GTM SQL X-functional Engineering 125

SaaStr

JULY 2, 2020

As for Kurt, he joined the company over 5 years ago and has risen from AE to VP EMEA to VP Sales Engineering to today as Chief Customer Officer. As for Kurt, he joined the company over five years ago and has risen from AAE to VP of EMEA to VP of sales engineering to today as chief customer officer. I studied philosophy in university.

Customers 119

Customers Contract Price Education 119